The Russian company Elit Style, existing on the market for more than 16 years, has launched a new brand of shoes and accessories GERZEDO. Elit Style was previously known as a manufacturer of shoes and accessories under the brands Torrini Beauti and Scorpione.
Elit Style, having announced the launch of a new brand of footwear and accessories GERZEDO, invited the famous Russian designer Ruta (Routa brand) to the position of creative director. The first collection of Ruta's shoes under the GERZEDO brand will be presented by girls from the popular group Love Stories. The main trend of the collection is based on the idea of the movie "Sex and the City", where, as in the group "Love Stories", there are four heroines - carefully monitoring their appearance and simply adoring fashionable shoes. The cost of the contract with the group has not been announced, its terms have not yet been approved. “Like most women, we just love shoes! - the members of the pop quartet share. - This is our real weakness, and therefore, when we were offered such cooperation, we could not refuse. Moreover, the author of the collection is our old friend, the wonderful designer Ruta. "
The company is confident that cooperation with the Love Stories group will definitely affect brand recognition.