One of the largest players on the Russian footwear market, the federal footwear chain "Monroe", announced the start of a new stage of the federal advertising campaign, continued with the action "Complete monreality - discounts up to 50%"
“Regular promotions and interesting price offers for customers are one of the competitive advantages of the stores of the federal footwear chain“ Monroe ”. This promotion is a profitable seasonal offer, when shoes with a bright autumn collection are offered with a significant discount, up to 50 percent. New POS materials and design in Monroe stores make navigation even more convenient for shoppers, simplifying the process of choosing affordable shoes for the whole family, ”comments Andrey Kalmykov, Marketing Director of the federal shoe chain Monroe.
The main idea behind the positioning of the promotion is “unrealistic” big discounts on shoes. The creative concept was developed by the strength of the Monroe team and implemented through the slogan and visualization. The word "monreal" is intended to emphasize the exclusivity of the advertising offer and create a new reality from "Monroe", in which there are surprisingly large discounts. Variations on the theme of "monreality" are used in the whole cycle of seasonal advertising campaigns "Monroe", uniting them with a common idea. The advertising layout is a stylized "hypnotizing" spiral, with a red inscription "up to -50%", it also reflects the main idea of the advertising campaign.
The action will be covered by a federal advertising campaign covering all cities where the Monroe network operates: 77 cities in total. Promotion will be carried out through the main communication channels. ATL will include: television, print media, transport, including metro, outdoor advertising, residential elevators; BTL - promotions. Within the framework of television coverage, both regional TV channels and federal channels will be involved: Channel One, Russia-1, TNT, NTV and TV Channel STS.