Soho
"Complete monreality"
14.09.2012 2670

"Complete monreality"

Federal advertising company "Monroe" - autumn 2012.

One of the largest players on the Russian footwear market, the federal footwear chain "Monroe", announced the start of a new stage of the federal advertising campaign, continued with the action "Complete monreality - discounts up to 50%"

“Regular promotions and interesting price offers for customers are one of the competitive advantages of the stores of the federal footwear chain“ Monroe ”. This promotion is a profitable seasonal offer, when shoes with a bright autumn collection are offered with a significant discount, up to 50 percent. New POS materials and design in Monroe stores make navigation even more convenient for shoppers, simplifying the process of choosing affordable shoes for the whole family, ”comments Andrey Kalmykov, Marketing Director of the federal shoe chain Monroe.

The main idea behind the positioning of the promotion is “unrealistic” big discounts on shoes. The creative concept was developed by the strength of the Monroe team and implemented through the slogan and visualization. The word "monreal" is intended to emphasize the exclusivity of the advertising offer and create a new reality from "Monroe", in which there are surprisingly large discounts. Variations on the theme of "monreality" are used in the whole cycle of seasonal advertising campaigns "Monroe", uniting them with a common idea. The advertising layout is a stylized "hypnotizing" spiral, with a red inscription "up to -50%", it also reflects the main idea of ​​the advertising campaign.

The action will be covered by a federal advertising campaign covering all cities where the Monroe network operates: 77 cities in total. Promotion will be carried out through the main communication channels. ATL will include: television, print media, transport, including metro, outdoor advertising, residential elevators; BTL - promotions. Within the framework of television coverage, both regional TV channels and federal channels will be involved: Channel One, Russia-1, TNT, NTV and TV Channel STS.

Monroe Federal Advertising Company - Autumn 2012 One of the largest players in the Russian shoe market - the federal shoe network Monroe - has announced the launch of a new phase of the federal advertising ...
5
1
Rating

Latest News

Flo Retailing and Azadea Group may buy Decathlon's Russian business

The Turkish company Flo Retailing and the Lebanese Azadea Group are planning to buy the business of the French network of sporting goods Decathlon in Russia, Vedomosti writes, citing information from trade consultants.
31.05.2023 223

Lvmh Métiers d'Art becomes the majority shareholder of the Nuti Ivo tannery.

Lvmh Métiers d'Art entered as a main partner in the Nuti Ivo group, an Italian leather goods company founded in Italy in Santa Croce sul Arno (Pisa) in 1955. The tannery includes four…
30.05.2023 249

Vietnam sees record growth in luxury goods consumption

In 2023, the luxury goods market in Vietnam will have a turnover of $957,2 million and will grow at an annual rate of 3,23% over the period 2023-2028. Vietnam, with record economic growth, is emerging as the new frontier of the super-rich.
30.05.2023 290

Fendi launches Basketball capsule collection with high-top Match sneakers

Italian luxury brand Fendi has released a new men's collection Fendi Active: Basketball Capsule. The limited-edition capsule includes sportswear and Match high-top sneakers in classic black and cream or…
30.05.2023 269

Dior and Birkenstock launch new collaboration

French luxury brand Dior and German comfort shoe brand Birkenstock, known for cork-soled sandals, have once again teamed up to create a summer limited collection of shoes in brightly colored…
29.05.2023 447
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning