Rieker
"Complete monreality"
14.09.2012 1790

"Complete monreality"

Federal advertising company "Monroe" - autumn 2012.

One of the largest players on the Russian footwear market, the federal footwear chain "Monroe", announced the start of a new stage of the federal advertising campaign, continued with the action "Complete monreality - discounts up to 50%"

“Regular promotions and interesting price offers for customers are one of the competitive advantages of the stores of the federal footwear chain“ Monroe ”. This promotion is a profitable seasonal offer, when shoes with a bright autumn collection are offered with a significant discount, up to 50 percent. New POS materials and design in Monroe stores make navigation even more convenient for shoppers, simplifying the process of choosing affordable shoes for the whole family, ”comments Andrey Kalmykov, Marketing Director of the federal shoe chain Monroe.

The main idea behind the positioning of the promotion is “unrealistic” big discounts on shoes. The creative concept was developed by the strength of the Monroe team and implemented through the slogan and visualization. The word "monreal" is intended to emphasize the exclusivity of the advertising offer and create a new reality from "Monroe", in which there are surprisingly large discounts. Variations on the theme of "monreality" are used in the whole cycle of seasonal advertising campaigns "Monroe", uniting them with a common idea. The advertising layout is a stylized "hypnotizing" spiral, with a red inscription "up to -50%", it also reflects the main idea of ​​the advertising campaign.

The action will be covered by a federal advertising campaign covering all cities where the Monroe network operates: 77 cities in total. Promotion will be carried out through the main communication channels. ATL will include: television, print media, transport, including metro, outdoor advertising, residential elevators; BTL - promotions. Within the framework of television coverage, both regional TV channels and federal channels will be involved: Channel One, Russia-1, TNT, NTV and TV Channel STS.

Monroe Federal Advertising Company - Autumn 2012 One of the largest players in the Russian shoe market - the federal shoe network Monroe - has announced the launch of a new phase of the federal advertising ...
5
1
Rating
Euro Shoes Exhibition

Latest News

The current collection of the Bugatti shoe brand appeared on Euroshoes.Market

The assortment of the wholesale marketplace Euroshoes.Market has a bright collection of sports-style shoes from the Bugatti brand. Buyers can choose from stylish and lightweight women's sneakers and ...
22.09.2021 144

Lamoda has increased the scale of its logistics network in Russia and the CIS by 60%

In the first half of the year, the online marketplace Lamoda, specializing in the sale of fashion category goods, expanded the capabilities of its own logistics network in Russia and the CIS countries by 60%, - the press release says ...
22.09.2021 115

Ozon checkpoints to appear in Westfalika stores

Ozon branded check-in terminals will appear in stores of the Westfalika retail chain, which is part of the OR Group. The partnership will cover 15 cities of Siberia and the Far East - Barnaul, Khabarovsk, Amursk, Komsomolsk-on-Amur, Blagoveshchensk, Usolye-Sibirskoye, ...
22.09.2021 127

Adidas Originals has released a collection dedicated to Moscow

adidas Originals dedicated the collection to Moscow and presented it in a joint lookbook with the sneaker community Sneakermania. The collection includes T-shirts and hoodies in iconic prints, as well as the Forum low-top sneaker, whose design reflects ...
22.09.2021 151

Hermès opens a professional leatherworking training center

The French fashion house Hermès opens the École Hermès des savoir-faire leather craft school. The school, located in Fitilieu, France, is ready to accept students who would like to ...
21.09.2021 197
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning