"Complete monreality"
14.09.2012 2945

"Complete monreality"

Federal advertising company "Monroe" - autumn 2012.

One of the largest players on the Russian footwear market, the federal footwear chain "Monroe", announced the start of a new stage of the federal advertising campaign, continued with the action "Complete monreality - discounts up to 50%"

“Regular promotions and interesting price offers for customers are one of the competitive advantages of the stores of the federal footwear chain“ Monroe ”. This promotion is a profitable seasonal offer, when shoes with a bright autumn collection are offered with a significant discount, up to 50 percent. New POS materials and design in Monroe stores make navigation even more convenient for shoppers, simplifying the process of choosing affordable shoes for the whole family, ”comments Andrey Kalmykov, Marketing Director of the federal shoe chain Monroe.

The main idea behind the positioning of the promotion is “unrealistic” big discounts on shoes. The creative concept was developed by the strength of the Monroe team and implemented through the slogan and visualization. The word "monreal" is intended to emphasize the exclusivity of the advertising offer and create a new reality from "Monroe", in which there are surprisingly large discounts. Variations on the theme of "monreality" are used in the whole cycle of seasonal advertising campaigns "Monroe", uniting them with a common idea. The advertising layout is a stylized "hypnotizing" spiral, with a red inscription "up to -50%", it also reflects the main idea of ​​the advertising campaign.

The action will be covered by a federal advertising campaign covering all cities where the Monroe network operates: 77 cities in total. Promotion will be carried out through the main communication channels. ATL will include: television, print media, transport, including metro, outdoor advertising, residential elevators; BTL - promotions. Within the framework of television coverage, both regional TV channels and federal channels will be involved: Channel One, Russia-1, TNT, NTV and TV Channel STS.

Monroe Federal Advertising Company - Autumn 2012 One of the largest players in the Russian shoe market - the federal shoe network Monroe - has announced the launch of a new phase of the federal advertising ...
5
1
Rating

Latest News

Birkenstock reimagines Zurich sandals

German footwear brand Birkenstock has decided to redesign the Zürich sandal model, sixty years after the silhouette was released on sale. The updated version of the model was called “Zürich…
27.02.2024 145

Milan's Lineapelle noted an increase in attendance

The international leather exhibition Lineapelle, held in Milan in February, attracted 25 professional buyers who came from around the world. Organizers note an increase in attendance at the event compared to last year’s two…
26.02.2024 125

Moscow Fashion Week starts this week

Moscow Fashion Week will be held in the Russian capital from March 1 to 8 at two venues - in the Manege Central Exhibition Hall and in Pavilion No. 75 at VDNH - one of the spaces of the International Exhibition and Forum...
26.02.2024 240

Global footwear consumption will grow by 9,5% in 2024

In the weekly analytical review of World Footwear, “Study of the conditions of the global footwear business,” experts predict an increase in footwear consumption in the world in pairs by 2024% year-on-year for 9,5. The analytical review was compiled based on the results…
26.02.2024 276

The MICAM exhibition took place in Milan

In February, Milan hosted four major exhibitions dedicated to fashion, footwear and accessories. MICAM Milano, MIPEL, The One Milano and Milano Fashion&Jewels in total attracted 40 visitors from 821 countries, writes…
25.02.2024 257
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning