A young Russian casual shoe brand Portal has added an online store to its retail network of six single-brand stores.
In March last year, the owners of the popular Porta 9 concept store presented their own Portal shoe brand, opening 6 single-brand stores in the best shopping centers of the capital. And now the brand of shoes has also acquired an online store. Together with eSolutions, Portal developed and launched the porta-l.com online store, which presents shoes and accessories. In the brand's collection - shoes, ankle boots, loafers, sandals, ballet shoes, sneakers, espadrilles - there are more than 150 models for the most striking images. For the convenience of searching for the “same pair” on the site, you can enable sorting by color, material, price, size and even heel height! And the chosen shoes should be immediately supplemented with a suitable bag or backpack.
Delivery of goods works throughout Russia. Thanks to eSolutions partnerships, the parcel can be received in any convenient way: through a courier (DHL and DPD services) or picked up at Pickpoint. Delivery in Moscow is carried out the very next day after the order. There are several payment options - cash to the courier, electronic money, or plastic cards online. Online payments are made through the PayU service, which guarantees complete protection of all entered data in accordance with the requirements of the PCI DSS security standard. In the near future it will also be possible to apply a store discount card when buying.
Portal offers a wide range of fashionable footwear in the mid-price segment. And the launch of your own online store is a logical step in the development of the brand, which has been actively using digital marketing tools since its inception, and today boasts a solid audience - 135 subscribers on the brand's Instagram account.
eSolutions (eSolutions LLC) - Otto Group's business line in Russia, focused on providing B2B services in the field of electronic commerce. The eSolutions project entered the e-commerce market in November 2012. eSolutions provides comprehensive services for the creation, management and development of online stores of fashionable clothes, shoes and accessories in Russia for brand owners, manufacturers and distributors. Currently, Otto Group Russia includes: Direct Catalog Service (OTTO, WITT, bonprix), NADOM Group (originally a Russian distance selling company offering a wide range of goods for home, beauty and health, as well as shoes and accessories), QUELLE Russia, logistics companies located in the city of Tver: “Business Service” and “Promopost”.
Portal is the own brand of the Porta 9 shoe concept store, founded in March 2016, offering a wide range of fashionable footwear in the mid-price segment. In September 2016, bags and backpacks also appeared in the Portal collection. Currently, there are six Portal stores in Moscow: Tsvetnoy Department Store, Aviapark Shopping Center, Atrium Shopping Center, Metropolis Shopping Center, Oceania Shopping Center and MEGA Khimki Shopping Center. The Portal brand is also represented in the Porta 9 concept stores in Moscow and St. Petersburg.