Shopping center attendance before the holidays increased by 30%
26.12.2014 4980

Shopping center attendance before the holidays increased by 30%

The price increase promised by retailers in 2015 made Russians rush into shopping: Watcom research company recorded an unprecedented increase in traffic in shopping centers in Moscow and St. Petersburg. For example, the number of visitors to household appliances and electronics stores on Saturday – Sunday, December 20–21, increased by more than 30% compared to the same weekend last year.

Retailers warned that next year, price increases are inevitable, and buyers began a real hunt for merchandise leftovers at old prices.

The Shopping Index, calculated by Watcom (the average number of customers per 1 thousand square meters of retail space in 59 malls in Moscow and 38 in St. Petersburg), shows that over the weekend, on December 20 – 21, stores faced an unusually high influx of customers - even taking into account the New Year hype.

“If from the beginning of the year we see an increase in traffic in our Tsvetnoy shopping center by an average of 25 percent, then over the past few weeks the growth has increased to 30–33 percent,” says Petr Isaev, Rose Group Deputy General Director. “We associate these changes, first of all, with the anomalous desire of the population to get rid of rubles.”

In the Tashir group, attendance at the company's shopping centers both in Moscow and in the regions grew by 20 – 30% compared to the same period last year. Especially high demand in Tashir for household appliances, electronics and household goods, there is a marked increase in interest in clothing and food products, said the representative of Tashira.

According to the marketing director of the Afimall City shopping center Eva Snegovskaya, in December the company expects traffic growth by an average of 15% by December 2013 of the year.

The price increase promised by retailers in 2015 made Russians rush to make purchases: an unprecedented increase in traffic in shopping centers in Moscow and St. Petersburg was recorded by the research company Watcom. ...
5
1
Rating

Latest News

Clarks to cut 150 more jobs

Due to growing losses, the British shoe manufacturer Clarks intends to reduce staff. A reduction of 150 office jobs is planned. Clarks closed 2023 positions in 103, writes...
24.06.2024 131

Expo Riva Schuh attracted more than 9000 visitors

In the Italian Riva del Garda, from June 15 to 18, the 101st exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags was held. The exhibition featured 1300 exhibitors from 40 countries (80% came from abroad). Event…
23.06.2024 178

Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 413

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 478

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 527
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning