Rieker
Because darling
30.10.2012 1887

Because darling

The Danish brand Ecco has become the "Favorite Brand of Russians" in the category "Shoes"

These data were presented as a result of a marketing research in the field of consumer preferences of Russians, conducted for the fifth year by OMI (Online Market Intelligence) in conjunction with Expert-online.

Based on the results of its research, Online Market Intelligence forms a rating of the most beloved brands and singles out the leaders, according to consumers, in 50 categories, such as "Cars", "Banking Services", "Cafes and Restaurants", "Computer Equipment", "Dairy Products" , "Shoes", "Clothes", "Cell Phones", etc.

About a quarter of the respondents in the 13 largest cities of Russia, when asked which shoes they prefer, answered "Ecco".

In Ecco, the victory in the nomination is assessed as an award for a high performance in 2012. “In the modern world it is impossible to stay at the top of the ratings without introducing new products to the market, because even loyal customers must be surprised all the time,” said Maria Dolgova, public relations manager for Ecco in Russia. - Russian consumers demand the most advanced developments, and this forces the Danish office to present new creative projects. For example, a shoe model Siberia was created specifically for the Russian climatic conditions. This year the Sculptured 65 line became a bright hit - a real breakthrough in the technology of making fashion shoes, which made it possible to make high heels really comfortable and imperceptible. "

The Russian market is very important for Ecco as a whole and is currently a leader in the segment of children's shoes and one of the largest markets in the world. In 2012, a new project Ecco Kids was presented and successfully launched in Moscow. Ecco shoes have been sold in Russia for 19 years, and next year, almost simultaneously with the 50 anniversary of Ecco, Russia will celebrate the 20 summer anniversary.

“We strive to acquaint as many people as possible in our country with our unique lines, we are actively expanding our distribution - at the moment there are already more than 300 points of sale in Russia, most of which are represented by mono-brand stores. - says Maria Dolgova. Writes about this riamoda.ru.

The Danish brand Ecco became the “Favorite brand of Russians” in the “Shoes” category. These data were presented as a result of a marketing research in the field of consumer preferences of Russians, ...
5
1
Rating

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 82

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 94

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 147

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 155

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 167
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning