These data were presented as a result of a marketing research in the field of consumer preferences of Russians, conducted for the fifth year by OMI (Online Market Intelligence) in conjunction with Expert-online.
Based on the results of its research, Online Market Intelligence forms a rating of the most beloved brands and singles out the leaders, according to consumers, in 50 categories, such as "Cars", "Banking Services", "Cafes and Restaurants", "Computer Equipment", "Dairy Products" , "Shoes", "Clothes", "Cell Phones", etc.
About a quarter of the respondents in the 13 largest cities of Russia, when asked which shoes they prefer, answered "Ecco".
In Ecco, the victory in the nomination is assessed as an award for a high performance in 2012. “In the modern world it is impossible to stay at the top of the ratings without introducing new products to the market, because even loyal customers must be surprised all the time,” said Maria Dolgova, public relations manager for Ecco in Russia. - Russian consumers demand the most advanced developments, and this forces the Danish office to present new creative projects. For example, a shoe model Siberia was created specifically for the Russian climatic conditions. This year the Sculptured 65 line became a bright hit - a real breakthrough in the technology of making fashion shoes, which made it possible to make high heels really comfortable and imperceptible. "
The Russian market is very important for Ecco as a whole and is currently a leader in the segment of children's shoes and one of the largest markets in the world. In 2012, a new project Ecco Kids was presented and successfully launched in Moscow. Ecco shoes have been sold in Russia for 19 years, and next year, almost simultaneously with the 50 anniversary of Ecco, Russia will celebrate the 20 summer anniversary.
“We strive to acquaint as many people as possible in our country with our unique lines, we are actively expanding our distribution - at the moment there are already more than 300 points of sale in Russia, most of which are represented by mono-brand stores. - says Maria Dolgova. Writes about this riamoda.ru.