Prada Group announced the abandonment of the use of natural fur brands Prada and Miu Miu
23.05.2019 2453

Prada Group announced the abandonment of the use of natural fur brands Prada and Miu Miu

Starting from the spring-2020 season, luxury brands Prada and Miu Miu will stop using natural fur in their products. This announcement was made by a group in partnership with the Fur Free Alliance (translated from English: “Alliance without fur”), which includes 40 companies from more than 30 countries of the world.

In a press release, Prada creative director Miuccia Prada said: “The Prada Group follows innovation and social responsibility, and our decision to abandon the use of fur was a result of a positive dialogue with representatives of the Fur Free Alliance and in particular with LAV and the Humane Society of the United States, is a continuation of the commitment. A focus on innovative materials will enable the company to expand the boundaries of creative design, satisfying the demand for ethical products. ”

By this decision, Prada and Miu Miu join the club of brands that refused to use natural fur, which already includes Gucci, Burberry, Versace, Michael Kors, and Jimmy Choo. Fashion market experts believe that the rejection of the use of fur may result in an increase in the price of Prada vintage fur products.

From spring 2020, luxury brands Prada and Miu Miu will stop using natural fur in their products. This announcement was made by the group in partnership with Fur Free ...
5
1
Rating

Latest News

Companies in Europe will be banned from destroying clothing and footwear.

The European Commission has adopted new ecodesign measures that will ban large companies operating in the European Union from destroying unsold shoes and clothing from 19 July 2026, in a bid to curb the practice, which generates CO2 emissions annually, in…
11.02.2026 57

In 2025, the volume of retail space commissioned in Moscow will double.

According to NF GROUP, the total volume of retail space coming online in Moscow will reach 197,9 square meters in 2025, almost double the 2024 figure.
10.02.2026 280

Business breakfast at the CPM exhibition

Vladimir Mukhin and Boris Zarkov's renowned contemporary Russian restaurant, White Rabbit, which was included in the Michelin Guide in 2022, hosted the traditional business breakfast of the industry's largest international exhibition on February 5.
09.02.2026 421

A new collaboration between luxury and sports brands has been released: Thom Browne x Asics.

With the collaboration with Asics, the American brand Thom Browne, committed to classic style, has added its first sneakers to its collection.
09.02.2026 619

The US and India have reached an agreement to reduce tariffs by up to 18%.

US President Donald Trump announced a trade agreement with India, under which tariffs on Indian goods will be reduced from 50% to 18%. Trump linked this move to India's halting purchases of Russian oil and a decline in trade…
06.02.2026 717
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning