Starting from the spring-2020 season, luxury brands Prada and Miu Miu will stop using natural fur in their products. This announcement was made by a group in partnership with the Fur Free Alliance (translated from English: “Alliance without fur”), which includes 40 companies from more than 30 countries of the world.
In a press release, Prada creative director Miuccia Prada said: “The Prada Group follows innovation and social responsibility, and our decision to abandon the use of fur was a result of a positive dialogue with representatives of the Fur Free Alliance and in particular with LAV and the Humane Society of the United States, is a continuation of the commitment. A focus on innovative materials will enable the company to expand the boundaries of creative design, satisfying the demand for ethical products. ”
By this decision, Prada and Miu Miu join the club of brands that refused to use natural fur, which already includes Gucci, Burberry, Versace, Michael Kors, and Jimmy Choo. Fashion market experts believe that the rejection of the use of fur may result in an increase in the price of Prada vintage fur products.