Premiata invites fans of the brand to coworking
Graziano Mazza, creative director of Premiata, Italy’s premium shoe brand, continues to use shoes as a canvas and presents a line of snow-white leather slip-ons and sneakers with a contrasting “heel”, hand-painted with all the colors of the rainbow.
The new line, which has become common for women's and men's collections of the brand, combines perfect-shape # 90% white slip-on sneakers and sneakers with a back “doused” with paint of contrasting colors - from scarlet to golden. Sometimes it seems to drip from the heel, leaving it hanging like drops on trees after rain. In other cases, the effect of a freshly painted fence is replaced by graffiti spraying of more deaf shades.
Only the application method remains unchanged: following more than a century of tradition, Graziano Mazza paints these heels by hand. In fact, the designer prepared a superb quality primed canvas made of high-quality Italian leather and applied the first touch, offering to follow suit. As a result of this coworking, to which all fans of the brand are invited, a unique customized pair should be obtained, analogues of which do not exist.
You can become a co-author of Premiata in any of the brand's affiliate stores in Russia, including TSUM, DLT, Litts, dad, and the No One network.
In 1885, the Italian Mazza family founded a small shoe workshop. The excellent quality attracted many customers here, and although the workshop soon turned into a large production, the art of making shoes by hand still plays an important role here. In 1991, under the leadership of Graziano Mazza, the Premiata brand appeared, producing modern and easily recognizable shoes from high quality materials. Today, the brand creates collections of men's, women's and sports shoes. Each Premiata pair can be either an independent fashion statement, or a wonderful addition to the finished image: if quality and elegance are at the core, any experiments are possible.
Graziano Mazza, creative director of Premiata, the Italian premium shoe brand, continues to use shoes as a canvas and presents a line of snow-white leather slip-ons and sneakers with contrasting ...
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Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
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New brands at Euro Shoes in August!
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Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Technology Selling Issues
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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