Westfalika Home sales accounted for 5% of Russian Shoe retail revenue
28.08.2015 6074

Westfalika Home sales accounted for 5% of Russian Shoe retail revenue

In August, Westfalika Home branded home goods sales accounted for 5% of Russia's Shoe retail sales.

The Westfalika Home project was launched in September 2014. From that moment, the sales volume totals 85 thousand household goods in the amount of 104 million rubles. In the 2015 year, Obuv Rossii will expand its Westfalika Home product line by 3 times and plans revenue in this area in the amount of 160 million rubles.

“July-August is a low season for shoe retail, when the remnants of the old collection are already sold out, and the new one is just beginning to go to stores. At the same time, household goods are not affected by the seasonal factor - they are bought at any time of the year. - Olga Danilova, the head of the related products department of GC Obuv Rossii, comments. “Therefore, the development of new product lines helps us smooth out seasonality and support sales and demand in the current economic situation.”

Recall that in May 2015, Obuv Rossii opened the first Westfalika Home specialized departments in flagship stores in Vladivostok and Yekaterinburg, and now the company equips Westfalika branded retail outlets with Westfalika Home branded zones.

The company intends to further develop the segment of household goods. At the end of August this year, a new Westfalika Home catalog was released, which presented a wider assortment and new product groups.

In August, Westfalika Home branded home goods sales accounted for 5% of Russia's Shoe retail sales.
5
1
Rating

Latest News

Adidas Superstar sneakers transformed into dress shoes

The popular Adidas Superstar sneaker model has undergone a radical rethink. In the history of this couple over the 55 years of existence, there have been various transformations, but this time in the collaboration of Adidas with the Chinese street fashion brand Clot, the result was the most...
17.06.2024 110

Clarks parent company reports full-year net loss

The parent company of British shoe retailer Clarks suffered a net loss of £2023 million (€32,1 million) in 38,1, despite overall revenue growth. The results reflect weak demand: cautious consumers face high...
17.06.2024 104

Children's goods retailer Korablik is reducing its market presence

The Korablik children's goods store chain dropped to 32 outlets last year; at the beginning of 2023, there were 83 stores operating in the chain, writes...
15.06.2024 294

Christian Louboutin teams up with Idris and Sabrina Elba

French shoe designer Christian Louboutin has teamed up with celebrity couple British actor Idris Elba and his wife Sabrina, an actress and model of Somali origin, to release a capsule collection inspired by African culture -...
14.06.2024 403

Golden Goose received admission to public listing in Milan

The admission of Italian luxury sneaker manufacturer Golden Goose to list on the Milan stock exchange Euronext Milan has been approved by Borsa Italiana and the Italian supervisory authority CONSOB. The first day of trading is expected on 21...
14.06.2024 361
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning