Puma Lift teaches flying Hispanic shoppers
09.09.2011 4344

Puma Lift teaches flying Hispanic shoppers

Puma is promoting a collection of its ultra-light Puma Lift sneakers, weighing only 173 grams in the Hispanic market. In a new campaign launched on the site quepesamas.com (literally: “which weighs more”), the brand invites connoisseurs of comfortable clothes to look at the “control weighings” and see for themselves the uniqueness of the sneakers.

The brand also shot two hilarious videos in a naive style - the actors on the stage literally start flying when they wear the Pima Lift. Visitors to the resource are invited to take part in the "anti-gravity" campaign by filming their video on the topic "What does lightness mean to you?" - The best spot will be awarded by the jury, and the author will receive a MacBook Air.

Puma is promoting its Puma Lift ultra-light sneaker collection, weighing only 173 grams in Hispanic ...

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