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Puma Lift teaches flying Hispanic shoppers
09.09.2011 3220

Puma Lift teaches flying Hispanic shoppers

Puma is promoting the collection of its ultra-lightweight Puma Lift sneakers, which weigh only 173 grams in the Spanish market. In the new campaign, which was launched on quepesamas.com (literally: “what weighs more”), the brand offers connoisseurs of comfortable clothes to see “control weights” and see for themselves the uniqueness of the sneakers.

The brand also shot two fun videos in a naive style - actors on the stage of the theater literally begin to fly when they put on Pima Lift. Resource visitors are invited to take part in the “anti-gravity” campaign by shooting their video on the topic “What does lightness mean to you?” - the best spot will be awarded by the jury, and its author will receive a MacBook Air.

Puma is promoting the collection of its ultra-lightweight Puma Lift sneakers, which weigh only 173 grams in the Spanish market.
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