Rieker
Puma will reduce the range
27.07.2012 2010

Puma will reduce the range

As expected, the German company's net profit in the second quarter fell by 29%. In this regard, Puma intends to reduce the number of sporting goods offered and close expensive sponsorship deals.

The company's net profit for April-June amounted to 26,7 million euros. Global quarterly sales were 752,9 million euros, with sales in Europe, which accounted for half of Puma's sales, by 3%. The decline in demand in Europe in the company is associated with the debt crisis, which causes an increase in unemployment among young people, the main buyers of sports goods, says fashionunited.ru.

In addition, Puma announced that COO Klaus Bauer and marketing manager Antonio Bertone will leave the company at the end of the year.

As expected, the German company's second-quarter net profit fell 29%. In this regard, Puma intends to reduce the number of offered sporting goods and to close expensive sponsorship ...
5
1
Rating

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 175

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 267

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 192

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 265

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 278
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning