Rieker
Puma will make the world better
10.10.2012 1795

Puma will make the world better

Germany's Puma, dreaming of catching up on sales to its main competitors Nike and Adidas, will launch a line of biodegradable athletic shoes and apparel in an effort to minimize environmental impact.

The new Puma collection, which goes on sale in 2013, will include biodegradable sneakers and T-shirts, as well as jackets and backpacks made from recyclable materials. All of these products at the end of their service life can be returned to the store for processing.

Puma chief executive Franz Koch said the German company has produced a “small collection” of 22 products, while discarding any sales predictions.

“We decided that environmental management is a megatrend. We want to contribute to a better world. At the same time, we want to isolate our competitive advantage, ”Koch told Reuters in a telephone interview, answering the question whether innovation will help the German company catch up with its eternal rivals Nike and Adidas. Writes about this retailer.ru.

German Puma, dreaming of catching up with sales of its main competitors - Nike and Adidas, will release a line of biodegradable sports shoes and clothing, aiming in this way ...
5
1
Rating

Latest News

Crocs has updated the retail concept of stores in two Moscow "Mega"

In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ...
14.05.2021 126

"Gardener" goes online

The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ...
14.05.2021 155

Wildberries Records Substantial Growth in Running Shoes Sales

During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ...
14.05.2021 129

Concept Group is testing a subscription service for baby clothes

Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ...
13.05.2021 205

Paper Shop outlet opened at Novaya Riga Outlet Village

A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ...
13.05.2021 219
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning