The new Puma collection, which goes on sale in 2013, will include biodegradable sneakers and T-shirts, as well as jackets and backpacks made from recyclable materials. All of these products at the end of their service life can be returned to the store for processing.
Puma chief executive Franz Koch said the German company has produced a “small collection” of 22 products, while discarding any sales predictions.
“We decided that environmental management is a megatrend. We want to contribute to a better world. At the same time, we want to isolate our competitive advantage, ”Koch told Reuters in a telephone interview, answering the question whether innovation will help the German company catch up with its eternal rivals Nike and Adidas. Writes about this retailer.ru.