Soho
Puma will make the world better
10.10.2012 2035

Puma will make the world better

Germany's Puma, dreaming of catching up on sales to its main competitors Nike and Adidas, will launch a line of biodegradable athletic shoes and apparel in an effort to minimize environmental impact.

The new Puma collection, which goes on sale in 2013, will include biodegradable sneakers and T-shirts, as well as jackets and backpacks made from recyclable materials. All of these products at the end of their service life can be returned to the store for processing.

Puma chief executive Franz Koch said the German company has produced a “small collection” of 22 products, while discarding any sales predictions.

“We decided that environmental management is a megatrend. We want to contribute to a better world. At the same time, we want to isolate our competitive advantage, ”Koch told Reuters in a telephone interview, answering the question whether innovation will help the German company catch up with its eternal rivals Nike and Adidas. Writes about this retailer.ru.

German Puma, dreaming of catching up with sales of its main competitors - Nike and Adidas, will release a line of biodegradable sports shoes and clothing, aiming in this way ...
5
1
Rating

Latest News

Coccinelle has launched an advertising campaign for autumn-winter 2022

Italian handbags and accessories brand Coccinelle has launched a new advertising campaign for its fall-winter 2022 collection called #WeAreOne. The black and white shots feature Coccinelle Beat bags, Coccinelle Magie and this season's new icon,…
07.10.2022 102

Russian shopping centers lose traffic and tenants

The Russian Council of Shopping Centers (RSTC) appealed to the governors of the regions with a request for assistance to the retail real estate market, which is in an extremely difficult situation. Against the backdrop of political and economic developments, as well as the transformation…
06.10.2022 109

Golden Goose acquires its main sneaker supplier

On Wednesday, Golden Goose, known for its Superstar sneakers, announced the acquisition of Italian Fashion Team, the main supplier and manufacturer of luxury sneaker brand Golden Goose. The amount of the deal was not disclosed...
06.10.2022 252

Kari adds new product categories to the range of family hypermarkets

Russian shoe retailer Kari continues to experiment with retail formats and assortment. This summer, the three well-established formats of Kari shoe retail - Kari shoe stores, Kari Kids for children and Kari Hyper hypermarkets - ...
06.10.2022 233

Bikkembergs released a collection of his own hits from 1990 and 2000.

Antwerp-born fashion brand Bikkembergs has launched an archival project, a collection of fifty-three items from the past. “These are things that don’t need to be updated to make people like them, they just need to be redone…
05.10.2022 221
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning