The new Puma collection, which goes on sale in 2013, will include biodegradable sneakers and T-shirts, as well as jackets and backpacks made from recyclable materials. All of these products at the end of their service life can be returned to the store for processing.
Puma Chief Executive Officer Franz Koch said that the German company has prepared a “small collection” of 22 products, and at the same time refused any forecasts regarding its sales.
“We decided that environmental management is a megatrend. We want to contribute to a better world. At the same time, we want to isolate our competitive advantage, ”said Reuters Koch in a telephone interview, answering the question whether innovations will help the German company catch up with its eternal rivals - Nike and Adidas. About it writes retailer.ru.