Puma awarded a fine of more than $ 420 thousand for using someone else's logo in China
24.04.2017 1989

Puma awarded a fine of more than $ 420 thousand for using someone else's logo in China

Puma is obliged to pay 2,9 million yuan ($ 421,340) to a Shanghai company for wool manufacturer Hengyuanxiang for using the goat’s head logo, shanghaidaily.com writes.

In the photo - the products of the Chinese company Hengyuanxiang

The Hengyuanxiang brand is 90 years old, a goat head logo - an adaptation of an old Chinese character, was registered by a Chinese company in March 2014 of the year. But in the 2015 year, in the year of the Goat according to the Chinese calendar, Puma launched a line of sportswear and shoes on the Chinese market, on which a goat head pattern was used as a logo.

Puma considered that she could use the picture, since the ancient character cannot be the object of private property, and tried to prove it in court. But the court sided with the Shanghai manufacturer.

An expert assessment showed that Puma gained 6 million yuan for the sale of its products with the "Chinese" logo, so Hengyuanxiang will have to pay about half of this amount.

Puma was ordered to pay 2,9 million yuan ($ 421,340) to the Shanghai apparel company Hengyuanxiang for using the company's logo in the form of a goat's head, writes ...

Latest News

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 370

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 342

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 476

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 415

Vagabond Shoemakers has released three variants of women's sandals for summer '21

Wide-heeled sandals with a modern square toe - a new take on women's summer shoes from the Swedish brand Vagabond Shoemakers. The brand's characteristic laconic style in shoe design combines a classic, timeless silhouette and ...
29.04.2021 361
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning