Rieker
Obuv Rossii has opened a record number of stores
25.09.2014 5016

Obuv Rossii has opened a record number of stores

Since the beginning of the year, Obuv Rossii group of companies has opened a record number of stores - more than 90. The summer period turned out to be one of the most productive: over three months more than 40 new outlets began to work. Also, stores are actively opening in September - before the peak of the autumn-winter season, which falls on October-November. This year, Shoes of Russia entered new regions such as the Yaroslavl, Volgograd and Samara Regions, Sakhalin and others — all in all, 13 cities.

Obuv Rossii is developing not only organically, but also through M&A deals. In early September, the company acquired one of the largest players in the footwear market in the Ural-Siberian region - Rossita, which operates 83 stores. Thus, by the end of the year, taking into account the plan to open its own retail outlets, the retail network of Obuv Rossii Group of Companies will have more than 460 stores throughout the country. The deal allowed Obuv Rossii to enter the three largest footwear chains in the Russian Federation.

The expansion of the network is carried out as part of the investment program for 2014 year. This year the company plans to open 120 stores, investing more than 1,5 billion rubles. Also, Obuv Rossii strengthens its position in the regions where it operates and launches new stores not only in megacities, but also in satellite towns of regional centers.

Along with the expansion of the network, Obuv Rossii increases the efficiency and profitability of the business, which is influenced by the following factors - the development of new brands and directions and a qualitative change in the assortment, sales growth of the high-margin product group - related products, development of additional services for customers - installment and delivery microloans.

So, in May, Obuv Rossii opened the first Westfalika flagship stores. These are the main stores of the retail chain in each of the regions, their area is three times the size of the standard store, they offer the maximum assortment, and their revenue is 2-2,5 times the turnover of a regular outlet. In the summer of the 2014 of the year, Obuv Rossii launched the new shoe network Emilia Estra, aimed at a young audience, and began selling down jackets under its own Snow Guard brand through the shop-in-shop system in its shoe stores.

Since the beginning of the year, Obuv Rossii group of companies has opened a record number of stores - more than 90. The summer period turned out to be one of the most productive: over three months more than 40 new ones began to work ...
5
1
Rating

Latest News

Tamaris has launched a collection for the protection of the environment - GreenStep

For the fall-winter 2021 season, the German footwear brand Tamaris has launched a special footwear line with a support and environmental concept. Tamaris GreenStep models in trendy colors are made of certified leather, ...
03.03.2021 25

Turkish Ambassador to Russia Mehmet Samsar - again at Euro Shoes

The second day of the Euro Shoes Premiere Collection international shoe exhibition in Moscow was marked by a visit by His Excellency Ambassador Extraordinary and Plenipotentiary of the Republic of Turkey to the Russian Federation Mehmet Samsar ...
03.03.2021 32

online conference on shoe labeling

On March 5, 2021, together with CRPT, the Kleverens company will hold an online conference on the labeling of footwear, light industry goods and perfumery products for importers, distributors and manufacturers.
02.03.2021 32

Geox presented its fall-winter 2021 collection in Milan

Italian footwear and apparel brand Geox has unveiled a new season as part of Milan Fashion Week. The collection includes models of men's and women's shoes for every day, the main feature of which is traditionally for Geox "breathable" properties.
02.03.2021 112

Interview with Friedrich Naumann, CEO of Wortmann Vostok, official representative of Tamaris in Russia

About what the year of the pandemic was for the German brand Tamaris, about the challenges of the time, the support of partners in the crisis, the impact of online technologies, and about the brand's new collection with Friedirch Naumann, CEO of Wortmann Vostok, the official ...
01.03.2021 108
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning