Since the beginning of the year, Obuv Rossii group of companies has opened a record number of stores - more than 90. The summer period turned out to be one of the most productive: over three months more than 40 new outlets began to work. Also, stores are actively opening in September - before the peak of the autumn-winter season, which falls on October-November. This year, Shoes of Russia entered new regions such as the Yaroslavl, Volgograd and Samara Regions, Sakhalin and others — all in all, 13 cities.
Obuv Rossii is developing not only organically, but also through M&A deals. In early September, the company acquired one of the largest players in the footwear market in the Ural-Siberian region - Rossita, which operates 83 stores. Thus, by the end of the year, taking into account the plan to open its own retail outlets, the retail network of Obuv Rossii Group of Companies will have more than 460 stores throughout the country. The deal allowed Obuv Rossii to enter the three largest footwear chains in the Russian Federation.
The expansion of the network is carried out as part of the investment program for 2014 year. This year the company plans to open 120 stores, investing more than 1,5 billion rubles. Also, Obuv Rossii strengthens its position in the regions where it operates and launches new stores not only in megacities, but also in satellite towns of regional centers.
Along with the expansion of the network, Obuv Rossii increases the efficiency and profitability of the business, which is influenced by the following factors - the development of new brands and directions and a qualitative change in the assortment, sales growth of the high-margin product group - related products, development of additional services for customers - installment and delivery microloans.
So, in May, Obuv Rossii opened the first Westfalika flagship stores. These are the main stores of the retail chain in each of the regions, their area is three times the size of the standard store, they offer the maximum assortment, and their revenue is 2-2,5 times the turnover of a regular outlet. In the summer of the 2014 of the year, Obuv Rossii launched the new shoe network Emilia Estra, aimed at a young audience, and began selling down jackets under its own Snow Guard brand through the shop-in-shop system in its shoe stores.