Obuv Rossii has opened a record number of stores
25.09.2014 5761

Obuv Rossii has opened a record number of stores

Since the beginning of the year, Obuv Rossii group of companies has opened a record number of stores - more than 90. The summer period turned out to be one of the most productive: over three months more than 40 new outlets began to work. Also, stores are actively opening in September - before the peak of the autumn-winter season, which falls on October-November. This year, Shoes of Russia entered new regions such as the Yaroslavl, Volgograd and Samara Regions, Sakhalin and others — all in all, 13 cities.

Obuv Rossii is developing not only organically, but also through M&A deals. In early September, the company acquired one of the largest players in the footwear market in the Ural-Siberian region - Rossita, which operates 83 stores. Thus, by the end of the year, taking into account the plan to open its own retail outlets, the retail network of Obuv Rossii Group of Companies will have more than 460 stores throughout the country. The deal allowed Obuv Rossii to enter the three largest footwear chains in the Russian Federation.

The expansion of the network is carried out as part of the investment program for 2014 year. This year the company plans to open 120 stores, investing more than 1,5 billion rubles. Also, Obuv Rossii strengthens its position in the regions where it operates and launches new stores not only in megacities, but also in satellite towns of regional centers.

Along with the expansion of the network, Obuv Rossii increases the efficiency and profitability of the business, which is influenced by the following factors - the development of new brands and directions and a qualitative change in the assortment, sales growth of the high-margin product group - related products, development of additional services for customers - installment and delivery microloans.

So, in May, Obuv Rossii opened the first Westfalika flagship stores. These are the main stores of the retail chain in each of the regions, their area is three times the size of the standard store, they offer the maximum assortment, and their revenue is 2-2,5 times the turnover of a regular outlet. In the summer of the 2014 of the year, Obuv Rossii launched the new shoe network Emilia Estra, aimed at a young audience, and began selling down jackets under its own Snow Guard brand through the shop-in-shop system in its shoe stores.

Since the beginning of the year, Obuv Rossii group of companies has opened a record number of stores - more than 90. The summer period turned out to be one of the most productive: over three months more than 40 new ones began to work ...
5
1
Rating

Latest News

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 151

Prada introduced shoes with ultra-thin soles

One of the brightest trends of the Men's Fashion Week in Milan, which took place from June 15 to 19, was a new interpretation of classic shoe models. Thus, the Italian brand Prada presented the usual classic styles of men's shoes on ultra-thin...
20.06.2024 175

Rosakkreditatsiya checked the safety certificates of goods on marketplaces

As part of a joint project of Rosaccreditation and leading Russian marketplaces, a total of 722,5 thousand documents were checked - declarations and certificates posted in the Federal State Information System of Rosaccreditation and confirming the safety of goods in cards...
19.06.2024 205

Summer trend – mesh, pearls and floral patterns in shoes

Bright mesh mules and ballet shoes embroidered with beaded flowers have returned to the collections of premium brands and shoe brands in the mass market segment for the Summer '24 season. On TikTok, you can find more than 13,5 million posts related to the term “Chinese...
18.06.2024 1380

Birkenstock presented the “Eternal Sunshine” collection

The German shoe brand Birkenstock releases a collection called “Eternal Sunshine” (translated from English: “Eternal Sunshine”). Inspired by the energy of Los Angeles, it features sandals and the brand's signature cork mules...
18.06.2024 1375
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning