At the upcoming international exhibition of shoes Euro Shoes Premiere Collection, which will be held in Moscow from February 27 to March 2 in Sokolniki Exhibition and Convention Center, Ralf Ringer plans to introduce a new brand of PIRANHA shoes, for the promotion of which the Russian shoe manufacturer plans to develop a separate brand retail.
This was in an exclusive interview with Shoes Report magazine told the director of sales of Ralf Ringer Vladimir Ageev.
The PIRANHA line appeared in the Ralf Ringer collection a long time ago, but until recently, the company positioned PIRANHA shoes as a more fashionable line. According to Ageev, a PIRANHA shoe sales analysis showed that it’s not only and not so much young people who buy it, but middle-aged people with stable average income who are tired of the “classics”, they want something more fashionable, stylish, but good quality . “We see additional opportunities in this, and we bring PIRANHA into a separate brand, make it an independent whole collection and even separate it into a separate retail network,” he says. - Now the company will have two collections: the classic RALF RINGER, which will include, among other things, our latest products - a sneaker theme, bright colors, and molded color soles, but all this will be presented fairly moderately, and PIRANHA, the styles of which will be more vibrant, diverse and more fashionable. With this collection we are participating in the EURO SHOES exhibition in February. ”
The PIRANHA collection features trendy styles for women and men shoes. Ralf Ringer defines the general style of the PIRANHA collection as “comfortable fashion”, among the models are brogues, loafers, sneakers, slip-on shoes, sneakers. PIRANHA shoes belong to the mid-price category. The company plans to open its first branded stores under the PIRANHA brand in the second half of 2017.
Read more about Ralf Ringer’s development strategy in an exclusive interview with Vladimir Ageev in Shoes Report Magazine No. 145, February 2017