Reebok Opens World's First FitHub Store

The concept got its name by merging two words - fitness and hub (from the English hub - center, focus). The new Reebok store in the MEGA Teply Stan mall is intended to become a place that inspires people to actively move, train, become physically stronger and do it with pleasure, thanks to innovative products for fitness and an active lifestyle, an atmosphere of sports spirit and community. 

The interior of the store is designed so that customers can feel the energy of a real gym, whether it is a fitness studio or a training room using the innovative CrossFit system. 

“Reebok has always been famous for its achievements and innovations in the field of fitness. And today, we strive to make Reebok the best fitness brand in the world. We are actively developing a network of concept stores - now there are about 200 of them in the CIS countries, and by the end of 2012 we plan to open 50 more outlets. In particular, there will be about 20 such FitHub combined stores where you can not only buy clothes for training, but also recharge your batteries with CrossFit energy, ”said Sergey Shevyrev, brand director of the company in Russia.

CrossFit is a functional training system, the meaning of which is to alternate between various sports exercises performed with high intensity. The system is designed for people with different levels of physical fitness and therefore is suitable for both beginners and professionals. 

Reebok and CrossFit became partners in 2011, and at the beginning of this year launched the joint marketing campaign of The sport of fitness. As part of this campaign, Reebok rethinks the concept of fitness and demonstrates its benefits to consumers. 

“The presence of great physical activity, the ability to share one’s experience with others in pursuit of a common goal, the possibility of competition with oneself, with time and training companions allow putting Reebok CrossFit program on a par with professional sports disciplines. That's why we say that fitness is a sport, ”Shevyrev added. 

Following this principle, Reebok offers its customers innovative collections of clothes and shoes that will achieve high results in any kind of training. Shapewear ShapeWear women's clothing, ZigTech energizing line, EasyTone training clothes and shoes, the stylish Reebok Armani collection and the new Reebok CrossFit clothing line will provide lightness and comfort and make any workout more productive.