Reebok Opens World's First FitHub Store
The concept got its name by merging two words - fitness and hub (from the English hub - center, focus). The new Reebok store in the MEGA Teply Stan mall is intended to become a place that inspires people to actively move, train, become physically stronger and do it with pleasure, thanks to innovative products for fitness and an active lifestyle, an atmosphere of sports spirit and community.
The interior of the store is designed so that customers can feel the energy of a real gym, whether it is a fitness studio or a training room using the innovative CrossFit system.
“Reebok has always been famous for its achievements and innovations in the field of fitness. And today, we strive to make Reebok the best fitness brand in the world. We are actively developing a network of concept stores - now there are about 200 of them in the CIS countries, and by the end of 2012 we plan to open 50 more outlets. In particular, there will be about 20 such FitHub combined stores where you can not only buy clothes for training, but also recharge your batteries with CrossFit energy, ”said Sergey Shevyrev, brand director of the company in Russia.
CrossFit is a functional training system, the meaning of which is to alternate between various sports exercises performed with high intensity. The system is designed for people with different levels of physical fitness and therefore is suitable for both beginners and professionals.
Reebok and CrossFit became partners in 2011, and at the beginning of this year launched the joint marketing campaign of The sport of fitness. As part of this campaign, Reebok rethinks the concept of fitness and demonstrates its benefits to consumers.
“The presence of great physical activity, the ability to share one’s experience with others in pursuit of a common goal, the possibility of competition with oneself, with time and training companions allow putting Reebok CrossFit program on a par with professional sports disciplines. That's why we say that fitness is a sport, ”Shevyrev added.
Following this principle, Reebok offers its customers innovative collections of clothes and shoes that will achieve high results in any kind of training. Shapewear ShapeWear women's clothing, ZigTech energizing line, EasyTone training clothes and shoes, the stylish Reebok Armani collection and the new Reebok CrossFit clothing line will provide lightness and comfort and make any workout more productive.
The concept got its name by merging two words - fitness and hub (from the English hub - center, focus). The new Reebok store in the MEGA Teply Stan mall is designed to become ...
Analysts at the Honest Sign system report an increase in sales of felt boots, ugg boots, and mukluks.
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PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
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In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of the company's 20th anniversary, its founder Jacob Treskov told Shoes Report about the path taken, the lessons of the crises and plans for the future.
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On May 14, the annual International Competition of Footwear and Accessories Designers Shoes-Style was held again in Moscow. The competition, which has been organized for many years by the A.N. Kosygin Russian State University, presents collections of students from universities, colleges, and technical schools that train in the field of design and construction of footwear and accessories.
Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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The cyclicality of fashion and its impact on the financial results of the fashion business
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Shoe factories in Russia are closing one after another
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Global footwear production down by 1,5 billion pairs in 2023
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EXTR4 - a new shoe brand from Italy at the EURO SHOES exhibition
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A fashion buyer's checklist will expand your capabilities in creating an assortment for a shoe store
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Difficulties in recruiting personnel and how to deal with them
Many managers believe that by providing decent wages and good working conditions, potential employees will come to work on their own, and each of them will become an excellent salesperson. Unfortunately, this is not the case: applicants come reluctantly, and in most cases, none of them are suitable for the position of salesperson. Therefore, personnel selection requires a professional approach. SR expert in the field of fashion business management and development Maria Gerasimenko talks about the employee selection algorithm and non-standard methods of searching and interviewing candidates.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
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We form the salary of sellers: expert advice
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Technology Selling Issues
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The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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