Mail.ru Group and My Com shared the results of a study on the characteristics of the interaction of Internet users with social networks. During the survey, a survey of 1200 Russian online users was conducted.
The study showed that about 66% of social network users actively subscribe to groups of different brands in order to learn about discounts (79%) and new products (74%).
At the same time, the highest conversion rate of advertising on social networks is for clothing and footwear brands. Advertising clothing and shoe brands are interesting to 44% of users surveyed.
Approximately 40% of users admitted that they made purchases of clothes, shoes and other fashion products after watching their ads on social networks.
The most effective way to convey information about the product to the consumer is native advertising. Advertising articles and promotional messages in the feed, according to online users, are more attractive and motivate to buy than banners. You can learn more about the results of the study at link.