Advertising of clothing and footwear brands in social networks has the highest conversion
Mail.ru Group and My Com shared the results of a study on the characteristics of the interaction of Internet users with social networks. During the survey, a survey of 1200 Russian online users was conducted.
The study showed that about 66% of social network users actively subscribe to groups of different brands in order to learn about discounts (79%) and new products (74%).
At the same time, the highest conversion rate of advertising on social networks is for clothing and footwear brands. Advertising clothing and shoe brands are interesting to 44% of users surveyed.
Approximately 40% of users admitted that they made purchases of clothes, shoes and other fashion products after watching their ads on social networks.
The most effective way to convey information about a product to a consumer is through native advertising. Advertising articles and advertising messages in the feed, according to online users, attract attention and motivate purchases to a greater extent than banners.
You can read more about the results of the study by link.Mail.ru Group and My Com shared the results of a study on the characteristics of the interaction of Internet users with social networks. During the survey, a survey of 1200 Russian ...
Crocs has updated the retail concept of stores in two Moscow "Mega"
In Mega Teply Stan and Mega Belaya Dacha, the renewed retail of the American shoe brand Crocs was opened. The Crocs Urban store concept was developed by Russian designer Polina Shcherbakova together with the international agency Briggs ... 14.05.2021 123
"Gardener" goes online
The Sadovod clothing market near Moscow opens its online store on the AliExpress platform and goes online for the first time. Sales of "Gardener" products on the Internet will be conducted in parallel with ... 14.05.2021 148
Wildberries Records Substantial Growth in Running Shoes Sales
During the "big" May holidays, Russian consumers actively purchased sports goods. This is evidenced by the sales data of Wildberries, the largest online marketplace in Russia. From May 1 to May 10, 2021, residents of our country purchased online ... 14.05.2021 126
Concept Group is testing a subscription service for baby clothes
Concept Group, a member of AFK Sistema, is trying a new format of service for the sale of clothes and launches a subscription service for children's clothing of the Acoola brand. Acoola Box will become an analogue of NetFlix in the fashion world and will simplify the process of buying children's clothing for ... 13.05.2021 202
Paper Shop outlet opened at Novaya Riga Outlet Village
A new outlet in the Paper Shop format was opened in Moscow in Novaya Riga Outlet Village. The store offers a wide range of clothes, bags, shoes, accessories from the current collections of Calvin Klein, Calvin Klein Underwear, Diesel, ... 13.05.2021 214
The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021
Large international shoe brands from Italy, Germany, Spain, Turkey, Poland, Portugal will present their collections for the spring-summer 2022 season.
Exclusive: Interview of the CEO of ECCO Russia Denis Tomashevsky to the chief editor of Shoes Report Natalia Timasheva
A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. Danish brand shoes have long been known and loved in Russia. Throughout 2020, the company underwent changes related to the process of integration into the global ECCO, and in 2021 these transformations will continue. Denis Tomashevsky, General Director of ECCO Russia, told SR Editor-in-Chief Natalya Timashova about what has already been done and the company's immediate plans. This is the first interview with the head of ECCO's Russian office for the media.
The eldest son of Natalia Vodianova created his own brand of sneakers
19-year-old Lucas Portman, the eldest son of Russian supermodel Natalia Vodianova, has released the first batch of Fashion Baby Xyz sneakers. One of the first owners of sneakers was Lucas' 15-year-old sister, Neva Portman, who received a pair of sneakers for her birthday, and thus presented the new brand to a wide audience.
Hermes spring'21 clogs are in high demand
The new model of the clogs of the French luxury house Hermes is already being compared with the most coveted bag of the same manufacturer - Birkin, which can be purchased only after waiting in line on the waiting list. At the moment, the clogs of the brand's current spring collection, which were first shown on the catwalk of Paris Fashion Week in October 2020, have already been sold out, writes Footwearnews.com
ECCO presented current collections 2021 in Moscow
Danish brand ECCO presented its new spring-summer and autumn-winter 2021 collections at the flagship store on Petrovka Street in Moscow. In the year of the pandemic, the brand gathered all its strength to take revenge and remind of itself in the fashion world.
Tamaris has created an information page for b2b partners in Russia
The German footwear brand Tamaris continues its active expansion in Russia and in March of this year launched a special information page for potential b2b partners, which details the scheme of interaction with the brand when opening a Tamaris branded retail franchise.
Valentino factory in Tuscany burned to the ground
In early April, a fire broke out at the factory of the luxury brand Valentino in Italy, in Tuscany VSL - Valentino Shoes Lab. The fire captured 90% of the territory of the enterprise. Victims were avoided as the fire broke out over the weekend.
Pop up presentation
Pop up store is a successful format in fashion retail, which is predicted to strengthen, flourish and new forms in the medium term. The emergence of the pop up store concept in the fashion industry is credited to the Japanese luxury apparel, footwear and accessories brand Comme Des Garçons (CDG), founded in 1969 by Rei Kawakubo. In 2004, the first CDG pop-up store opened in an abandoned building in Berlin. For the third year in a row in Russia, the brand has been regularly opening pop-ups in the Moscow department store Tsvetnoy, created and designed by Anna Balandina and her agency VM Guru. We talk about the unique CDG format with the brand's representative in Russia Larisa Kolmykova, the buyer of the Moscow Air concept store, the distributor of the Comme des Garçons, Walter van Beirendonck, Kidill, Charles Jeffery Loverboy, Undercover brands.
Fashion themes for the women's shoe range: PERSIST and RECOMPOSE.
International trend bureau FashionSnoops.com has presented four top fashion themes for the fall-winter 2021/22 season. In the previous issue, SR expert on fashion trends and the formation of fashionable assortment Galina Kravchenko / @ galina_kravchenko79, director of the assortment department at FCG / @ FCGMEDIA and head of trend analytics at FCG / FashionSnoops, spoke in detail about two fashion themes - DWELL and ASYLUIM. In this issue, we cover two other trendy themes for FW 2021/22 - PERSIST and RECOMPOSE. These topics, like the first two, can be viewed as long and functional trends.
Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May
Despite the pandemic and the associated restrictions on international travel, Turkey's borders remain open to guests from Russia, and the Eksposhoes Antalya shoe exhibition is once again ready to host Russian buyers.
Euro Shoes premiere collection, the only industry exhibition of footwear from Europe in Russia, will take place on March 1-4 in Moscow
In early March 2021, the largest international exhibition of footwear, bags and accessories in the total look format will once again open its doors to exhibitors and guests in the capital's event hall MAIN STAGE. Despite the difficult times that many industries are going through today, including the footwear sector, all the largest European footwear brands present on the Russian market - traditional participants of Euro Shoes - confirmed their participation in the event. The companies will present collections of women's, men's and children's footwear for the fall-winter 2021/22 season.
Italian bags MARINA CREAZIONI at Euro Shoes
At the Euro Shoes exhibition, a new participant from Italy is the Trade House company, representing the MARINA CREAZIONI (Marina C.) bag brand. MARINA CREAZIONI style is the right balance between functionality, attractiveness and elegance, it is associated with a sophisticated woman who does not abandon her femininity and in every possible way demonstrates her charm in clothes and accessories.
Models and footwear collections made from plant and recycled materials have appeared on the market
More and more footwear and apparel manufacturers are joining the ranks of supporters of sustainable fashion and conscious consumption, releasing new models and entire collections from recycled, plant materials, transferring production to energy-saving and environmentally friendly technologies with reduced consumption of natural resources and reducing the share of harmful technologies.
Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov
Despite the pandemic, German footwear brand Rieker is celebrating a good year and expects sales to rise in the coming season.
Italian brands go to Euro Shoes
The international footwear exhibition Euro Shoes Premiere Collection is preparing to open in Moscow and announces that even more Italian footwear and accessories brands will be presented in its March session.
Nike sues nearly 600 US sneaker sites
American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
Tamaris: the perfect fashion look
The collection of Tamaris bags for the fall-winter 2021 season includes 20 lines with a wide range of products and high-margin pricing. Fashionable models are made in environmentally friendly materials using innovative production technologies. This is a variety of colors, textures of materials and unique accessories. Bags, clutches and wallets are created in harmony with the range of shoes.
Nike has released sneakers that "shoe without hands"
The latest design of sneakers that can be shod without the help of hands was presented by the sports brand Nike.
Fashionable, comfortable, environmentally friendly. All about the brand MARCO TOZZI
The new MARCO TOZZI autumn-winter 2021/22 collection compares favorably with the previous ones with an even higher level of quality of the materials used and a more global renewal of the assortment. Laconic fittings in combination with the "correct" combination of colors, textures of materials, impeccably traced lines, ergonomics of models and impeccable comfort - this is not the whole list of priority characteristics of the autumn-winter collection.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
Dead Season. What will turn Covid-19 quarantine for shoe retail
Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
When to close the store? Or change the location with a reduction in retail space?
Against the backdrop of store closures during the pandemic and even greater growth in online sales channels, the question of the efficiency of retail space can no longer be ignored. Moreover, no one - not small businesses, not industry giants. SR expert and our regular contributor Elena Vinogradova provides her own checklist for analyzing store performance, which will help you make the right decision: to close a store or restructure it by reducing the area or changing the location.
Scandinavian wind and military aesthetics. Fashionable themes and key models of men's shoes for the fall-winter 2020/21 season
For the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoe segment: TEMPEST, JETTISON, OUTRÉ. The style is radically different from each other: in the first there is a trend of multifunctionality of shoes, created in order to protect from any inclement weather, keeping the wearer's feet in comfort and dryness; in the second - a pronounced military aesthetics, emphasizing strength, quality and at the same time minimalism; the third theme is a classic, rethought and updated thanks to catchy and even elaborate elements and decor. In the first part of the article, SR expert Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, talks in detail about the features and nuances of two topics - TEMPEST (Storm) and JETTISON (Reset).
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
