Adidas ad campaign
08.08.2012 3929

Adidas ad campaign

The brand represents a new stage in the global campaign

In early August, Adidas Originals announced the launch of a new phase of the Adidas is all in global campaign featuring world-famous hip hop artists such as Nicki Minaj and Big Sean, as well as Korean pop group 2NE1, a basketball player Derrick Rose (Derrick Rose) and designer Jeremy Scott (Jeremy Scott).

The new campaign will involve all communication channels: television, cinema, the Internet, print media and points of sale. In addition, local events will be held within its framework, urging fans of the brand to unite and tell the world about themselves, their team and their hobbies. All creative projects of the contest participants will be presented on the website, and everyone will be able to cast their vote to the team they like.

“The new generation is constantly striving for victory and looking for a unique chance to reveal their talents and passions to the world. This campaign is built on young people's desire for self-expression, and we give them the opportunity to share their vision of creativity and originality with us and the whole world, ”explains Hermann Deininger, Marketing Director at Adidas.

The soundtrack for the All Originals represent commercial was the new single, Nicky Minaj Masquerade, written specifically for this video. Famous director Melina Matsoukas worked on the video. Sid Lee, a Montreal-based agency based in Montreal, was responsible for developing the marketing campaign, which will run throughout the fall of the world.

In the United States, the launch of the All Originals represent campaign took place on August 1, and later, throughout August and September, similar events will be held around the world, including in Russia. Those who wish to participate will be able to leave a request on the site

The brand represents a new phase of the global campaign In early August, Adidas Originals announced the launch of a new phase of the global campaign Adidas is all in with the participation of such world-famous hip-hop ...

Latest News

Birkenstock invests €15 million to build a factory in Portugal

German footwear brand Birkenstock is investing 15 million euros in the construction of a production site in the district of Arouco in northern Portugal. The new enterprise is designed for 600 jobs, reports The Portugal website...
27.05.2024 134

Expo Riva Schuh & Gardabags will be held in June

The next international exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags will be held from June 15 to 18 in Italy in Riva del Garda. It will present exhibitors from 40 countries (including China, India, Brazil, Italy, Portugal, Spain and…
27.05.2024 107

India records decline in leather exports

Exports of leather and leather goods fell nearly 2024% in the fiscal year ended March 10 compared to the previous fiscal year due to weak demand in markets such as the US and...
24.05.2024 339

The acquisition of LLOYD Shoes by the Swiss Arklyz Group has been completed

The takeover of footwear manufacturer Sulinger Lloyd Shoes GmbH by the Swiss investment company Arklyz AG has been completed. As we wrote earlier, in January Arklyz reached an agreement with the owner, Ara AG, to purchase the shoe brand, including all operating...
24.05.2024 401

The Astrakhan factory "Dune-Ast" will expand the production of sneakers

The Astrakhan footwear and clothing manufacturer PFC Duna-Ast took advantage of preferential financing from the Industrial Development Fund and allocated funds for technical re-equipment and the purchase of special equipment for the production of sneakers and...
23.05.2024 449
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning