Adidas ad campaign
The brand represents a new stage in the global campaign
In early August, Adidas Originals announced the launch of a new phase of the Adidas is all in global campaign featuring world-famous hip hop artists such as Nicki Minaj and Big Sean, as well as Korean pop group 2NE1, a basketball player Derrick Rose (Derrick Rose) and designer Jeremy Scott (Jeremy Scott).
The new campaign will involve all communication channels: television, cinema, the Internet, print media and points of sale. In addition, local events will be held within its framework, urging fans of the brand to unite and tell the world about themselves, their team and their hobbies. All creative projects of the contest participants will be presented on the website www.adidas.com/represent, and everyone will be able to cast their vote to the team they like.
“The new generation is constantly striving for victory and looking for a unique chance to reveal their talents and passions to the world. This campaign is built on young people's desire for self-expression, and we give them the opportunity to share their vision of creativity and originality with us and the whole world, ”explains Hermann Deininger, Marketing Director at Adidas.
The soundtrack for the All Originals represent commercial was the new single, Nicky Minaj Masquerade, written specifically for this video. Famous director Melina Matsoukas worked on the video. Sid Lee, a Montreal-based agency based in Montreal, was responsible for developing the marketing campaign, which will run throughout the fall of the world.
In the United States, the launch of the All Originals represent campaign took place on August 1, and later, throughout August and September, similar events will be held around the world, including in Russia. Those who wish to participate will be able to leave a request on the site www.adidas.com/representwrites fg.ru.
The brand represents a new phase of the global campaign In early August, Adidas Originals announced the launch of a new phase of the global campaign Adidas is all in with the participation of such world-famous hip-hop ...
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Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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We are waiting for you at the Euro Shoes exhibition on August 26-29
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Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
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