Monroe Advertising Span
05.05.2012 2180

Monroe Advertising Span

Monroe Launches Federal Advertising Campaign

One of the largest players in the Russian shoe market - the Monroe shoe supermarket chain - announces the launch of 7 on May 2012. incentive campaign for buyers “Easy prices”. As part of the action, uniform prices will be set for some models in the stores of the network: for women's and men's shoes of the summer collection - 590 rubles, for children's shoes - 390 rubles.

“Promotion“ Easy prices ”is a traditional spring-summer offer, when along with new collections shoe models are offered at a substantial discount. This promotion is part of the Monroe shoe accessibility policy, says Andrei Kalmykov, marketing director for the Monroe shoe network. “Monroe is one of the leaders in the Russian shoe market, and, above all, a customer-oriented company. A large retail network and a high level of sales allow us to get the best conditions from suppliers and, as a result, provide interesting price offers for customers on the eve of each new season. ”

The main idea of ​​the positioning of the action is the affordability of prices and the ease of shopping at Monroe shoe supermarkets. This idea was realized through the name of the action itself and visualization. Visualization was developed by the creative team of Monroe.

Advertising layouts are made in delicate colors, and represent a “weightless” pair of summer sandals, the airiness of which is emphasized by the fluttering butterflies surrounding it. The concept of "lightness" is additionally supported by an elegant font.

A wide advertising campaign covering all cities of the Monroe network presence, which is more than 65 cities, is called to illuminate the “Easy Prices” campaign. Promotion will be through the main channels of communication. ATL will include: television, the Internet, print media, transportation, including subways and suburban trains, outdoor advertising, elevators of residential buildings; BTL - promotions.

Within the framework of television coverage, regional TV channels and federal channels will be involved: Channel One, TNT and NTV.

Monroe Company Launches Federal Advertising Campaign One of the largest players in the Russian shoe market - the Monroe shoe supermarket chain - announces the launch of 7 on May 2012. stimulating action ...

Latest News

A presentation of the High Safety footwear and Leon Krayfish took place in Moscow

The presentation of the collection of new safety footwear, created in collaboration between High Safety and the Russian designer of the founder of the NotMySize footwear brand Leon Krayfish, took place on Friday in Moscow at the NotMySize store located in the Khlebozavod space.
28.09.2020 54

Moscow Central Department Store fined for violation of mask regime

Moscow authorities fined the main luxury store in the capital, TSUM, 1 million rubles for violating the mask regime. This was announced by the head of the department of trade and services of the city of Moscow Alexei Nemeryuk.
25.09.2020 240

International Exhibition of Shoes and Accessories SHOESSTAR presents a new B2B project - online platform BUYERSTAR.RU

In the new season, the BUYERSTAR.RU platform began its work, which was created for direct communication between manufacturers and retailers, and provides an opportunity to sell and wholesale shoes, clothing, accessories and other goods of light and ...
25.09.2020 276

The main model of the Prada Spring-Summer 2021 collection is the cat-heel shoes

On Thursday, the show of the new collection of the Italian luxury brand Prada took place, which was held as part of the Milan Fashion Week in the online format. In addition to the new format, the show was also intriguing by the fact that the first collection was shown on it ...
25.09.2020 484

Сrocs releases Jibbitz calendar for brand fans

The American brand of clogs Crocs is able to attract and retain the attention of consumers. The brand's famous marketing campaign is the Crocs month celebration in October. This year, fans of the brand are invited to celebrate the so-called crocktyabr ...
24.09.2020 368
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning