Monroe Advertising Span
Monroe launches federal advertising campaign
One of the largest players in the footwear market in Russia - the chain of footwear supermarkets "Monroe" - announces the launch on May 7, 2012. stimulating campaign for buyers "Easy prices". As part of the campaign, the network stores will set uniform prices for some models: for women's and men's shoes of the summer collection - 590 rubles, for children's shoes - 390 rubles.
“The action“ Light prices ”is a traditional spring-summer offer, when, along with new collections, shoe models are offered with a substantial discount. This action is part of the shoe affordability policy, which the Monroe company adheres to, - comments Andrey Kalmykov, marketing director of the Monroe shoe chain. - "Monroe" is one of the leaders in the Russian footwear market, and, above all, a customer-oriented company. A large retail network and a high level of sales allow us to receive the best conditions from suppliers and, as a result, provide customers with interesting price offers on the eve of each new season. "
The main idea behind the positioning of the campaign is the affordability of prices and ease of shopping in the shoe supermarkets "Monroe". This idea was realized through the name of the action itself and visualization. The visualization was developed by the creative team at Monroe.
Advertising models are made in delicate colors and represent a "weightless" pair of summer sandals, the airiness of which is emphasized by the fluttering butterflies surrounding it. The concept of "lightness" is further supported by an elegant font.
A wide advertising campaign covering all the cities where the Monroe network operates, which is more than 65 cities, is intended to highlight the "Light Prices" campaign. Promotion will be carried out through the main communication channels. ATL will include: television, internet, print media, transportation, including metro and commuter trains, outdoor advertising, residential elevators; BTL - promotions.
Television coverage will involve both regional TV channels and federal channels: Channel One, TNT and NTV.
Monroe Company Launches Federal Advertising Campaign One of the largest players in the Russian shoe market - the Monroe shoe supermarket chain - announces the launch of 7 on May 2012. stimulating action ...
Fila collaborates with Haider Ackermann
South Korean company, manufacturer and supplier of sportswear Fila has released a collaboration with French designer of Colombian origin Haider Ackermann. The capsule includes men's and women's clothing (colorful leggings,… 02.12.2022 152
Pakistan ramps up shoe exports
Footwear exports from Pakistan increased by 2022% between July and October 82, a year-on-year growth of 31%, while leather exports increased slightly, according to the Pakistan Bureau of Statistics (PBS)… 02.12.2022 158
On Black Friday, Wildberries sold goods for 106 billion rubles.
The Black Friday promotion was held on Wildberries from November 18 to November 28, 2022. The sale aroused high interest among buyers and surpassed last year's figures. In total, the participants of the action ordered goods for a total amount of about 106,4 billion rubles, which is almost… 01.12.2022 257
Ralf Ringer is challenging in court the demand of the Federal Tax Service for additional taxes and penalties for 1,5 billion rubles.
As we wrote earlier, the federal tax authorities want to recover about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. Shoe manufacturer and retailer is trying to challenge the actions of the tax authorities through… 30.11.2022 293
The sports industry from equipment and materials to collections of ready-made clothes and shoes - at the Sport Casual Moscow exhibition
From January 16 to January 18, 2023 in Moscow, in the Izmailovo Hotel, the XVI exhibition-presentation SPORT CASUAL MOSCOW of sports, casual and tourist clothing, shoes, accessories, as well as technologies, materials and equipment for their… 30.11.2022 370
Nike launches online virtual sneaker store
Nike will open an online store and Swoosh platform to present virtual sneakers, users will be able to collect virtual models of the brand, and integrate digital items into video games.
7 pairs of dutikov boots for the city and country walks
Half boots - dutiks - a chance not to change the dynamic urban sports style in the Russian winter, when even insulated sneakers cannot save you from snow porridge, snowdrifts and ice. At the same time, you can not refuse the still popular over size in clothes, choosing bright positive colors that contrast well with the main colors of the landscape - white, gray and black. The model of short soft boots is present in the winter collections of a huge number of brands represented in Russia. The Shoes-Report review contains 7 attractive dutik models, the main advantages of which are informal style and convenience.
Raf Simons is closing his own brand
Belgian designer Raf Simons, who gave the fashion world the iconic Ozweego sneaker he co-designed with adidas, is shutting down his own brand after 27 years. The spring collection of Raf Simons will be the latest line of the brand.
Obuv Rossii goes bankrupt
Creditors of the former Obuv Rossii Group of Companies, LLC OR, demand that the company be declared bankrupt. The company owes about 5 billion rubles to creditors and counterparties, writes NGS.ru.
MM6 Maison Margiela and Salomon have released their own version of trekking shoes
Belgian-based fashion brand MM6 Maison Margiela and French athletic shoe brand Salomon have launched a collaborative sneaker collection for the fall/winter 2023 season.
Largest duty-free shopping complex opens on Hainan Island
In China, on the island of Hainan in the city of Haikou, the world's largest duty-free shop has opened. The complex was built by China Duty Free Group (CDFG) and is located on the west coast of Haikou, next to Xinhai Port, a major transportation hub, and has a total building area of 280 square meters, writes Worldfootwear.com
Farfetch reports third quarter 2022 loss
The luxury online retailer reported a slight 1,9% increase in revenue and a 4.9% decrease in GMV (gross merchandise value) in the third quarter of 2022 compared to the same period last year, reflecting a decrease in activity on the trading platform and downgrades its financial guidance for the year, writes Worldfootwear.com
Factory S-Tep "Shoes of Russia" can avoid bankruptcy
The S-Tep shoe factory, part of the OR Group (formerly Obuv Rossii), is negotiating a peace agreement with its key creditor, ChOP Brest Plus, and thus can avoid bankruptcy, TASS reports.
The Beinopen forum creates an ecosystem for fashion industry companies
On November 2-6, the 8th Beinopen New Fashion Industry Forum was held. This year the main task of the Forum was to give an idea of how the fashion market in Russia will be transformed, to unite professionals and develop joint business strategies. 
The Federal Tax Service wants to recover almost 1,5 billion rubles in tax deductions and fines from Ralf Ringer
Tax inspectorates No. 15 and No. 18 want to collect about 1,5 billion rubles in tax fees, fines and penalties from the Russian shoe company Ralf Ringer. The retailer is trying to challenge the actions of the tax authorities through the Moscow Arbitration Court, Vedomosti reports.
BASCONI continues to develop retail in Russia and abroad
In a situation where a large number of foreign brands stopped working on the Russian market, BASCONI https://basconi.su/ enhances the recognition of its own brand in Russia and continues the development of the franchise network. Vitaly Ifraimov, one of the owners and copyright holders of the BASCONI trademark, spoke about plans for development in the Russian market Shoes Report.
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Turkish footwear brand Dogo will start retail development in Russia
Bright prints with funny koalas, with images of newspaper news about Harry Potter or famous paintings by Van Gogh on shoes and bags - such a positive collection was presented at the autumn Euro Shoes exhibition in Moscow by the Turkish brand of shoes and accessories Do Go. The company aims to develop branded retail in Russia and promises to open the first stores in early 2023. Do Go CEO Ali Sunnetcioglu told Shoes Report about these plans during the Euro Shoes exhibition in Moscow.
Mexico ramps up shoe exports amid US-China trade war
According to the results of the year, the growth of footwear exports in Mexico may amount to more than 50% and reach by the end of 2002 the volume from 32 million to 35 million pairs. Alfredo Padilla Villalpando, President of the Chamber of Footwear Industry of Guanajuato (CICEG), said that the prediction was that Mexico benefited from the trade war between the US and China.
Which shoes will please your feet, and which will not?
The prose of life is that many fashion shoe manufacturers often think only about the exterior of models, not paying much attention to the biomechanics of the foot. Even today, when in shoe fashion for several years now there has been a steady trend for comfortable sports and casual shoes. Doctors do not approve of this approach. How to come to a compromise? SR asked Olga Chizhevskaya, an expert and executive director of the League of Podiatry, about how different models of shoes affect the health of the foot and the entire musculoskeletal system, and which shoes are ideal for foot health. Podiatry is a branch of medicine that deals with the treatment of diseases of the feet and lower legs, combining knowledge of orthopedics, traumatology and surgery.
MASCOTTE relaunches retail format with focus on digital technology
On August 30, the opening of a new MASCOTTE salon in an updated concept took place in St. Petersburg. Particular attention in the concept is paid to digital content that creates a comfortable and exciting shopping experience: screens in the showcase and central areas with image content, information screens around the perimeter of retail equipment, tablets with a convenient user application in the lounge area and at the checkout.
Euro Shoes@CPM set attendance records
From August 30 to September 2, the key event for the Russian fashion industry was held in Moscow at the main exhibition complex of the Expocentre Central Exhibition Complex - the professional exhibition of shoes, clothes and accessories Euro Shoes@CPM. For four days, the event has become a place of attraction for all representatives of the fashion industry: buyers, retailers, manufacturers and distributors of fashion brands from around the world.
How to turn an unprofitable store into a profitable one
Last year, we published several materials by our regular author and speaker of the business program of the EURO SHOES exhibition, Evgeny Danchev, in which the expert analyzed cases from his practice in detail. These are real stories of the Russian retail shoe business, which experienced certain problems, was inefficient, but managed to overcome difficulties and the point of unprofitability, and reached a new level. These materials received a great response from our readers, so we continue the topic. Evgeny Danchev shares his experience and gives recommendations on how to make a loss-making store profitable.
Commercial Models for Outdoor Sneakers and Footwear Range
Sneakers are the most comfortable and versatile type of footwear, combined with clothes of any style. Models of sneakers, sneakers and low shoes occupy an increasing share of sales in the footwear market, replacing the classic models of oxfords, derbies, monks and loafers. The article discusses the current design solutions that will be in demand in the spring-summer and autumn-winter seasons over the next two years.
Fashion brand boutiques remain on the main fashion street of St. Petersburg
Despite the sanctions announced by Western countries and the decision of many foreign brands to suspend their work in Russia, fashion brands have made an exception for the main fashion street of St. Petersburg. – Boutiques of fashionable luxury and premium brands continue to operate on Bolshoy Prospekt of the Petrogradskaya Side. Among them are Karl Lagerfeld, Pal Zilieri, Marella, Baldinini and others.
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022.
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help.
WhatsApp and Telegram: Business Opportunities
Messengers are one of the key channels of business communication with customers and an integral part of the marketing mix, which works effectively at all stages of the marketing funnel. Also, messengers allow you to comprehensively solve various problems of brands - from building knowledge to retaining an audience and automating business processes. SR expert on SMM and permanent speaker of the business program of the Euro Shoes Premiere Collection exhibition Ekaterina Diveeva has prepared for you, our readers, a very interesting, practical article about WhatsApp and Telegram messengers and their possibilities for the retail business.
Sustainability in the footwear segment. Where are we now, what are the main trends?
The EU is moving towards a climate neutral and circular economy, which means that any product today must be more energy efficient, durable, reusable, repairable and recyclable. The fashion and textile industries, known to have a big impact on the environment, are at the forefront of change and sustainability. Innovative materials created from materials recycled and recycled in the future, new technologies in traditional leather industries, collaborations with environmental experts, and most importantly, complete transparency of the entire chain - these are the main vectors for the development of the shoe industry today. Let's look at the best practices of market leaders in order to understand what steps are possible in order to start in this direction. Understanding sustainability trends with expert Olga Steinberg.
EURO SHOES and CPM February 21-24 at the Expocentre on Krasnaya Presnya
The international wholesale exhibition of footwear, bags and accessories Euro Shoes premiere collection has existed for 14 years, and this year for the first time the 27th session of the professional footwear exhibition will be held in the pavilions of the largest metropolitan exhibition complex - Expocentre. Winter exhibition EURO SHOES is held in partnership with the international exhibition of fashionable clothes and accessories CPM.
New Russian shoe brands: Mark Levillen
The Moscow Fashion Week, which took place this summer in the capital, gave a chance to get acquainted with new footwear brands born and developing in Russia. The markets of the Week presented incredibly feminine, one might say, handmade artisanal shoes by the St. Petersburg brand Mark Levillen. The brand was created by a married couple Lena and Dima Lozhkin. Their mules, the top of which is decorated with delicate leather flowers, already have a whole army of fans in different cities of the country and even beyond its borders. However, a number of attempts to repeat the success, which were made, including by Chinese manufacturers with Ali Express, failed, because the manual labor of a real artist cannot be repeated. Shoes Report spoke with Mark Levillen brand founder Lena Lozhkina.
How the buyer makes a purchase decision and psychological methods to influence it
In one of his previous articles, Evgeny Danchev, a permanent expert and author of our magazine, spoke about the psychological profile of a sales assistant. It was about the effective selection of applicants for the vacancy of a sales assistant. Not every employee can master the skill of active sales, since its development requires the right internal psychological attitudes. In this article, Evgeny Danchev analyzes the psychological portraits of both the buyer and the seller, since the head of a retail store needs to clearly understand what connection exists between the psychology of sales and the financial results of the store. The overall global retail trend is now towards more personalization. Against the backdrop of falling customer traffic, the seller is required to find individual access keys to each of the customers.
Vans has released a collection of sneakers with the characters of the Japanese animated series Sailor Moon
American skateboarding shoe and clothing brand Vans has released a collaboration with Sailor Moon. Photos of the Sailor Moon x Vans Authentic and Sk8-Hi models have already appeared online, the shoes themselves will be on sale from June 10th.
Mephisto will present the autumn-winter '22/23 collection at the Euro Shoes exhibition in Moscow
The French shoe brand Mephisto is preparing to present a new collection of shoes for men and women for the autumn-winter'22/23 season at the international exhibition of shoes and accessories Euro Shoes premiere collection, which will be held in Moscow from February 21 to 24 at Expocentre. Buyers will be presented with the iconic men's Rainbow boots, Mobils orthopedic shoes, elegant women's ankle boots with small heels, trendy Chelsea and moccasins, as well as light and stylish sneakers from the new Allrounder by Mephisto line.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
