Monroe Advertising Span
Monroe launches federal advertising campaign
One of the largest players in the footwear market in Russia - the chain of footwear supermarkets "Monroe" - announces the launch on May 7, 2012. stimulating campaign for buyers "Easy prices". As part of the campaign, the network stores will set uniform prices for some models: for women's and men's shoes of the summer collection - 590 rubles, for children's shoes - 390 rubles.
“The action“ Light prices ”is a traditional spring-summer offer, when, along with new collections, shoe models are offered with a substantial discount. This action is part of the shoe affordability policy, which the Monroe company adheres to, - comments Andrey Kalmykov, marketing director of the Monroe shoe chain. - "Monroe" is one of the leaders in the Russian footwear market, and, above all, a customer-oriented company. A large retail network and a high level of sales allow us to receive the best conditions from suppliers and, as a result, provide customers with interesting price offers on the eve of each new season. "
The main idea behind the positioning of the campaign is the affordability of prices and ease of shopping in the shoe supermarkets "Monroe". This idea was realized through the name of the action itself and visualization. The visualization was developed by the creative team at Monroe.
Advertising models are made in delicate colors and represent a "weightless" pair of summer sandals, the airiness of which is emphasized by the fluttering butterflies surrounding it. The concept of "lightness" is further supported by an elegant font.
A wide advertising campaign covering all the cities where the Monroe network operates, which is more than 65 cities, is intended to highlight the "Light Prices" campaign. Promotion will be carried out through the main communication channels. ATL will include: television, internet, print media, transportation, including metro and commuter trains, outdoor advertising, residential elevators; BTL - promotions.
Television coverage will involve both regional TV channels and federal channels: Channel One, TNT and NTV.
Monroe Company Launches Federal Advertising Campaign One of the largest players in the Russian shoe market - the Monroe shoe supermarket chain - announces the launch of 7 on May 2012. stimulating action ...
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Pop up presentation
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Color palette 2021 (part 2). Six out of ten trending colors
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
When to close the store? Or change the location with a reduction in retail space?
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Fur, and not only: types of lining
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How to fire a worker without tears, scandal and trial
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
