Monroe Advertising Span
Monroe launches federal advertising campaign
One of the largest players in the footwear market in Russia - the chain of footwear supermarkets "Monroe" - announces the launch on May 7, 2012. stimulating campaign for buyers "Easy prices". As part of the campaign, the network stores will set uniform prices for some models: for women's and men's shoes of the summer collection - 590 rubles, for children's shoes - 390 rubles.
“The action“ Light prices ”is a traditional spring-summer offer, when, along with new collections, shoe models are offered with a substantial discount. This action is part of the shoe affordability policy, which the Monroe company adheres to, - comments Andrey Kalmykov, marketing director of the Monroe shoe chain. - "Monroe" is one of the leaders in the Russian footwear market, and, above all, a customer-oriented company. A large retail network and a high level of sales allow us to receive the best conditions from suppliers and, as a result, provide customers with interesting price offers on the eve of each new season. "
The main idea behind the positioning of the campaign is the affordability of prices and ease of shopping in the shoe supermarkets "Monroe". This idea was realized through the name of the action itself and visualization. The visualization was developed by the creative team at Monroe.
Advertising models are made in delicate colors and represent a "weightless" pair of summer sandals, the airiness of which is emphasized by the fluttering butterflies surrounding it. The concept of "lightness" is further supported by an elegant font.
A wide advertising campaign covering all the cities where the Monroe network operates, which is more than 65 cities, is intended to highlight the "Light Prices" campaign. Promotion will be carried out through the main communication channels. ATL will include: television, internet, print media, transportation, including metro and commuter trains, outdoor advertising, residential elevators; BTL - promotions.
Television coverage will involve both regional TV channels and federal channels: Channel One, TNT and NTV.
Monroe Company Launches Federal Advertising Campaign One of the largest players in the Russian shoe market - the Monroe shoe supermarket chain - announces the launch of 7 on May 2012. stimulating action ...
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Who among us has not looked for comfortable indoor shoes? Household slippers that would fit on the leg, did not sting, did not rub, it is very difficult to find. And those who have found the slippers of their dreams for themselves can consider themselves to be truly lucky! We propose to change the statistics and increase the number of lucky people per square kilometer of our country exponentially.And all because we have what you are looking for and so rarely find. These are your dream sneakers!
We bring to your attention the Italian home slippers AXA SHOES.
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
When to close the store? Or change the location with a reduction in retail space?
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The only exhibition of European shoe brands Euro Shoes Premiere Collection in Russia will be held in Moscow from 24 to 27 August 2021 at the Main Stage
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TAMARIS SS'21 COLLECTIONS
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How to fire a worker without tears, scandal and trial
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
The best models of Czech shoes of the past
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Ecommerce Laws Every Seller Should Know
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The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
