After expanding the space and updating the design, the flagship boutique of the Italian premium shoe brand Salvatore Ferragamo reopened in Paris. The flagship increased in size and occupied two floors with a total area of 1300 sq.m., becoming the largest Italian brand store in Europe, which presents all the lines of the brand: from men's and women's shoes to accessories. In a new boutique design, the fashion house recreated the cozy atmosphere of a Parisian apartment of the last century with marble fireplaces, oak flooring, carpets and silk curtains. Part of the new concept was a collection of Venetian vases.
The renovation of this historic flagship in Paris fits into the company's design of recent years to change the design and increase the area of existing boutiques in the largest cities in the world to increase turnover.