Rockport opened stores in 7 cities of Russia
Rockport, an American women's and men's shoe brand, opened in December 2011 of the year 7 of new stores in Irkutsk, Krasnodar, Novosibirsk, Ryazan, Samara, Tolyatti and Ufa. Stores ranging from 67 to 98 sq. m., located in the shopping and entertainment centers of regional capitals: SEC Jam Mall in Irkutsk, SEC Red Square in Krasnodar, SEC Royal Park in Novosibirsk, SEC M5 Mall in Ryazan, SEC MEGA in Samara and Ufa and SEC Park House in Tolyatti.
The retail space is designed in accordance with the Rockport global concept, first introduced in 2009. According to this concept, the entire stock of products is stored on the floor of the trading floor, which allows to increase the level of customer service by reducing the time it takes a consultant to find a model of the right size.
The Rockport retail chain in Russia includes 48 stores, 16 of which are located in the capital and 32 in large cities of the country. Tobias Reiss-Schmidt, head of the global retail network of Rockport, noted that the company intends to continue active development in its priority market and by the end of 2012 open at least 26 branded stores. “In the near future, new stores will appear in Moscow, St. Petersburg, Murmansk and Volgograd,” he said.
In the new Rockport collections of the spring-summer season of 2012, male and female models are presented, which have become the embodiment of the Walkability philosophy, which is based on the creation of stylish casual shoes. A distinctive feature of the brand's products is the combination of modern design and innovative sports technologies, such as adiPRENE and adiPRENE + by adidas, which make stylish shoes comfortable. The Rockport product line also includes a collection of women's handbags and leather accessories. The famous British stylist and brand ambassador Annabel Tollman participated in the development of new collections, whose client list includes Scarlett Johansson, Mary-Kate and Ashley Olsen, Shakira, Mariah Carey. Her collaboration with Rockport began in the spring of 2011.
The women's collection was based on 3 key trends of the season: strict lines and emphasized architectural forms (Modern Artisan collection), technological design and convenience (City Escape collection), flirty femininity and bohemian style (Neo Nostalgia collection).
The line of men's shoes was also created taking into account 3 shoe trends: restrained office style with an emphasis on materials and unique details of decoration (Modern Artisan), a combination of casual and sporty styles using technological developments for greater walking comfort (City Escape), casual style, suitable for a weekend break (Coastal Summer).
The American brand of women's and men's footwear Rockport opened in December 2011 7 new stores in Irkutsk, Krasnodar, Novosibirsk, Ryazan, Samara, Togliatti and ...
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The cyclicality of fashion and its impact on the financial results of the fashion business
Stylists and experts never tire of telling both professionals and ordinary consumers of goods and services in the fashion industry that fashion develops cyclically. The cyclicality of fashion has a significant impact on the financial results of the fashion business, since it dictates periods of demand and decline and determines which goods will be in demand at a certain moment. SR expert in assortment planning and management Emina Ponyatova talks about which aspects of the cyclicality of fashion should be taken into account by shoe retailers in their work, and how they affect the financial performance of the business.
Rendez-Vous has relaunched its wholesale business
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Spanish footwear brand JOSE SAENZ debuts at Euro Shoes
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Euro Shoes@CAF will be held in Almaty from March 10 to 12
Almaty is preparing for the opening of the main event of the fashion industry in Central Asia - the 35th international fashion exhibition CAF (Central Asia Fashion), which is already being held for the fourth season in cooperation with the largest Russian international shoe exhibition Euro Shoes.
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The 35th Euro Shoes exhibition took place in Moscow!
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Shoe factories in Russia are closing one after another
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Sales through marketplaces. Growth points and pitfalls
Over the past few years, marketplaces have been actively growing, taking away share from offline retail. And shoe brands are eager to sell their products through these online platforms, hoping to earn a lot more and scale their business. Marketplaces really take on a lot (issues of logistics, delivery, returns, promotion in search engines), but everything is as ideal and rosy as it seems to beginners. Inexpensive traffic and regular sales come at the cost of risks and fines. SR expert in sales management and strategic development of fashion brands, business consultant Daniya Tkacheva talks about growth points and pitfalls of working with marketplaces.
Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Current techniques in lighting a shoe store
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How to differentiate yourself from competitors and earn more?
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Global footwear production down by 1,5 billion pairs in 2023
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Fur, and not only: types of lining
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The best models of Czech shoes of the past
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