The Ministry of Industry and Trade summed up the results of the competition to determine the company that will be engaged in PR for the Russian light industry.
The tender consisted of two lots, worth 38 million rubles and 131 million rubles, respectively.
The first lot involved the search for a contractor for a comprehensive analysis of the market for light and textile industries, including the development of recommendations on the mechanisms of industry interaction and the development of a work plan for market participants. The winner here was Romir Monitoring, which will perform all the necessary work for 33,9 million rubles.
Romir will conduct research on consumer preferences and the Russian consumer market, develop recommendations on intra-industry interaction between light industry enterprises, and also form an interactive map and draft educational programs to enhance the competence of industry participants.
The second lot demanded the development and implementation of a series of communication and advertising campaigns that accompany the activities of the Ministry of Industry and Trade to promote light and textile products in the Russian and foreign markets. He won the communication agency AGT, which will provide services for almost 111,9 million rubles.
AGT will develop an Internet portal, issue thematic videos on the Internet, provide advertising support for the program for promoting light and textile products in the Russian and foreign markets, and complete informational coverage of project activities.
The main tasks facing the winning agency are: creating a positive image of the Russian light industry, increasing the loyalty of potential consumers to Russian-made light and textile products, brands and stimulating demand for them.