Rieker
Russian trail Kari
18.07.2012 2459

Russian trail Kari

The shoe retailer kari (a project of Igor Yakovlev, the founder of Eldorado) entered Rostov-on-Don. Shop with an area of ​​224 sq. m was opened in the Megamag shopping center on July 17, 2012.

According to Valentin Dmitriev, general director of the project, the first kari store was launched in May 2012. By mid-July, there are 80 stores, of which 59 are in Russia, 10 are in Poland, 6 are in Ukraine, and 5 are in Kazakhstan. The company plans to open another 180 points by the end of 2012 in the cities of Russia and neighboring countries. Total investments in 2012 will amount to $ 150 million.

The kari shoe chain operates in the fast fashion format and is aimed at an audience of 17 to 40 years old. The assortment of the store includes men's and women's shoes under its own brands. The network positions itself in the mass market segment. The area of ​​kari objects is on average 300 sq. m.

The volume of the Russian footwear market, according to Euromonitor, amounted to $ 2011 billion in 21,8. According to the INFOLine & Retailer Russia TOP-100 2012 rating, the market leader is TsentrObuv (TsentrObuv and Centro chains) with revenue in 2011 d. $ 1 billion excluding VAT.

According to Andrey Nesterov, General Director of TsentrObuv Trading House, in 2011 the most notable growth was shown by the lower price segment of the footwear market - at the end of the year its share was 55,4% in physical terms. The top manager expects this dynamics to continue in 2012. As Andrey Nesterov said during INFOLine & Retailer Russia TOP-100 DAY, one of the incentives for the development of this segment is the outflow of buyers from clothing markets. In 2012, CenterObuv, which currently has 800 stores, intends to launch another 2012 retail outlets in 371 and increase revenue by at least 35%

Dmitry Kostygin (together with August Meyer in April 2012 acquired 40% of the Obuv.com shoe discounter chain) also considers the lower price segment of the shoe market promising. “In the near future, the footwear market will change dramatically. The reason for this is that in recent years China has significantly improved the quality of its products, while the price, on the contrary, has decreased. In addition, the situation at customs has improved, ”the speaker explained. According to Dmitry Kostygin, Obuv.com, which now has 60 stores, plans to increase their number to 100 by the end of 2012. TsentrObuv has pulled out far ahead and will remain the market leader in the coming years, but it makes sense to compete for second or third place ", - he noted. Writes about this retailer.ru.

The shoe retailer kari (a project of Igor Yakovlev, the founder of Eldorado) came out to Rostov-on-Don. Shop with an area of ​​224 sq. m was opened in the Megamag shopping mall on July 17, 2012. As Valentin said ...
5
1
Rating
Euro Shoes Exhibition

Latest News

Vietnam COVID-19 outbreak could affect shoe exports

Stringent isolation measures to quell the COVID-19 outbreak in Vietnam threaten to lead to a drop in footwear exports in the second half of 2021. Companies like Nike are already facing supply chain disruptions, writes ...
04.08.2021 76

Zalando continues to expand its operations in Eastern Europe

Germany's largest online platform for the sale of footwear, apparel and fashion accessories, Zalando, continues to expand into Eastern European markets. After the company entered the markets of Lithuania, Slovakia and Slovenia at the beginning of the year, today ...
04.08.2021 75

Crocs collaborates with Chinese brand Sankuanz

Crocs collaborated with the Chinese fashion brand, a regular at Fashion Weeks, Sankuanz to launch a collection of three unique pieces. It was created in the concept of Shoes for Shoes from ...
04.08.2021 85

In the first half of 2021, the number of purchases in traditional retail grew by 69%

According to analysts from Russian Standard Bank, who analyzed purchasing activity for cards of all banks in its acquiring network, by the end of the first half of 2021, the number of purchases in traditional retail increased by ...
03.08.2021 316

Ara Shoes changes the image and chooses the sport

German comfort footwear brand Ara Shoes has taken a landmark turn in design over the past year with a new line of sporty footwear. The new Energystep line is distinguished by bright colors, it is focused on more ...
03.08.2021 365
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning