Siberian Shoe Company decided to divide the collection into seasons - “Winter”, “Spring”, “Summer”, “Autumn”. The new collection promises to be harmonious and holistic. In 2012, lovers of summer and demi-season shoes TM S-tep will be offered four new soles, including color and multi-layer.
For this, S-tep has taken measures to optimize the production process. A new workshop with a progressive automated line has been opened at the factory. A second injection molding machine was also purchased, which will significantly increase production and quality of shoes due to the introduction of new technological capabilities.
“Last season, the autumn group was shot, because more orders were collected for the winter S-tep shoe collection than could be physically produced. The expansion of production will allow us to release the “winter” in full and maintain the demi-season group, which we intend to develop, ”explains Anastasia Petrova, Head of Sales, Siberian Shoe Company.