S.Oliver booth at Euro Shoes Premiere Collection
s.Oliver noted an increase in demand for shoes at the Euro Shoes exhibition
The s.Oliver Shoes company noted an increase in orders for 33% following the results of the Euro Shoes exhibition. At the same time, the men's collection showed the largest increase in purchases and amounted to 105% compared to last year.
“The men's shoes category showed excellent retail sales from current partners last season, so it’s natural that many people wanted to increase the collection’s purchases this season,” commented Ivan Shakhin, Sales Director of the S.Oliver Shoes brand (shu.kom Vostok LLC) . - At the same time, the total volume of purchases in monetary terms increased 2 times compared to last year. This was also influenced by contracts with new partners. ” Current partners increased orders by 30%.
In 2019, the German brand s.Oliver Shoes demonstrated its spring-summer'20 shoe collection for the first time - at a new branded stand repeating the Shop-in-shop equipment. This retail concept allows retailers to customize their space based on the design and layout of the store. In this case, the equipment was made in an industrial style, minimalistic and austere, in which metal and wood are organically combined. The design was based on manufacturability and functionality, with a focus on product presentation.
“The sports sector was the most demanded for our brand, street style - everything that is convenient and comfortable for residents of megalopolises - sneakers, sneakers and sandals on the platform,” comments Alena Kolosova, marketing manager of s.Oliver Shoes brand. “The main colors of the spring-summer'20 collection are acid yellow, orange, neon and fuchsia.”
Representatives of the company also noted that when purchasing a men's collection, the basis is a combination of "price-quality-simplicity / conservatism", when choosing women's models, buyers pay attention mainly to their compliance with fashion trends and the color scheme of shoes.
Euro Shoes is a footwear exhibition featuring European shoe brands from Germany, Italy, Portugal, Austria, France, Finland, and Switzerland. The event is held twice a year in a closed showroom format and is open to buyers by personal invitation only. Manufacturers showcase their collections at the exhibition, and shoe store owners and employees place orders for the upcoming season.
Shoe.com Vostok is a subsidiary of the German company shoe.com GmbH & Co. KG, headquartered in Detmold, Germany. shoe.com GmbH has been producing footwear under the s.Oliver brand license since 1999 and is part of the Wortmann Schuh-Holding KG footwear holding company, the largest manufacturer and distributor of footwear in Europe with an annual turnover of over €1 billion. Collections are developed by shoe.com GmbH's international design department, working with the brand owner, taking into account all global trends and utilizing the latest footwear manufacturing technologies. s.Oliver footwear is available in 36 countries worldwide, including over 300 retail locations in Russia.
s.Oliver is a global, family-owned German casual fashion brand founded in 1969 and has gained worldwide recognition. It is currently one of the most popular brands in the world, with a brand awareness rating of 86%. Its products are available in 41 countries, with 3 million units sold weekly, 9,200 points of sale, and 6,400 employees.
S.Oliver Shoes noted a 33% increase in orders at the Euro Shoes exhibition. At the same time, the largest increase in purchases was shown by the men's collection and amounted to 105% compared to the results ...
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