S.Oliver booth at Euro Shoes Premiere Collection
s.Oliver noted an increase in demand for shoes at the Euro Shoes exhibition
The s.Oliver Shoes company noted an increase in orders for 33% following the results of the Euro Shoes exhibition. At the same time, the men's collection showed the largest increase in purchases and amounted to 105% compared to last year.
“The men's shoes category showed excellent retail sales from current partners last season, so it’s natural that many people wanted to increase the collection’s purchases this season,” commented Ivan Shakhin, Sales Director of the S.Oliver Shoes brand (shu.kom Vostok LLC) . - At the same time, the total volume of purchases in monetary terms increased 2 times compared to last year. This was also influenced by contracts with new partners. ” Current partners increased orders by 30%.
In 2019, the German brand s.Oliver Shoes demonstrated its spring-summer'20 shoe collection for the first time - at a new branded stand repeating the Shop-in-shop equipment. This retail concept allows retailers to customize their space based on the design and layout of the store. In this case, the equipment was made in an industrial style, minimalistic and austere, in which metal and wood are organically combined. The design was based on manufacturability and functionality, with a focus on product presentation.
“The sports sector was the most demanded for our brand, street style - everything that is convenient and comfortable for residents of megalopolises - sneakers, sneakers and sandals on the platform,” comments Alena Kolosova, marketing manager of s.Oliver Shoes brand. “The main colors of the spring-summer'20 collection are acid yellow, orange, neon and fuchsia.”
Representatives of the company also noted that when purchasing a men's collection, the basis is a combination of "price-quality-simplicity / conservatism", when choosing women's models, buyers pay attention mainly to their compliance with fashion trends and the color scheme of shoes.
Euro Shoes - This is an exhibition of shoes of European shoe brands from Germany, Italy, Portugal, Austria, France, Finland and Switzerland. The event takes place twice a year in the format of a private showroom and only for buyers by personal invitation. At the exhibition, manufacturing companies showcase their collections, while shoe store owners and employees place orders for shoes for the upcoming season.
Shu.kom East - a subsidiary of the German company shoe.com GmbH & Co. KG headquartered in Detmold (Germany). shoe.com GmbH has been producing footwear under the license of the s.Oliver brand since 1999, and is part of the Wortmann Schuh-Holding KG footwear holding - the largest footwear manufacturer and distributor in Europe with an annual turnover of over 1 billion euros per year. The collections are developed by the international design department of shoe.com GmbH together with the brand holder, taking into account all global trends and using the latest technologies for the production of shoes. S.Oliver shoes are presented in 36 countries of the world, in Russia - in more than 300 points of sale.
s.Oliver- A global family-owned German casual fashion brand created in 1969 and internationally recognized, it is currently one of the most popular brands in the world with an 86% recognition rate. Products are presented in 41 country of the world, 3 million units. sold every week, 9 200 points of sale, 6 400 employees.
S.Oliver Shoes noted a 33% increase in orders at the Euro Shoes exhibition. At the same time, the largest increase in purchases was shown by the men's collection and amounted to 105% compared to the results ...
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