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s.Oliver shoes opened the first flagship store in Moscow
15.11.2021 388

s.Oliver shoes opened the first flagship store in Moscow

The flagship of the German footwear brand s.Oliver has opened in the Moscow shopping and entertainment center MEGA Belaya Dacha. It became the 11th store of the federal chain in Russia and the first in the capital.

“We had to wait a long time before we were able to open a flagship in Moscow. It was important for us to get a good location in a key shopping center, - said Ivan Shakhin, Deputy CEO s.Oliver shoes. “Capital customers are demanding not only for the quality of footwear, but also for the location, service and visual design of stores.”

The design of the flagship is made in compliance with the Home Story concept in a modern industrial style. A distinctive feature is a huge phytowall (three by three meters) behind the checkout, which immerses you in a relaxed atmosphere of home comfort. High ceilings and spacious glass windows create a sense of lightness and freedom, filling the store with air.

For the convenience of buyers, the most current models are located on the "islands", which are equipped with open storage devices designed for aesthetic storage of shoes right in the trading floor. Thanks to this, the required size of the pair you like can be found and tried on on your own, without waiting for a sales assistant.

The store features the AW 2021/2022 collection, created under the leadership of s.Oliver's new Creative Director Thomas Bull. It is characterized by contemporary design and the use of modern technologies for everyday comfort.

“Such a rapid development - 11 stores per year - is associated with attractive terms of cooperation for partners: a fixed exchange rate for the season, a deferred payment, a flexible system of discounts. Next year we plan to double the number of partner outlets, ”said Ivan Shakhin.

"Shu.kom Vostok" - a subsidiary of the German company shoe.com GmbH & Co. KG, headquartered in Detmold (Germany), has been manufacturing footwear under the license of the s.Oliver brand since 1999. It is part of the Wortmann Schuh-Holding KG footwear holding. It is the largest footwear manufacturer and distributor in Europe with an annual turnover of over 1 billion euros per year. The collections are developed by the international design department of shoe.com GmbH together with the brand holder, taking into account all global trends and using the latest shoe production technologies.

S.Oliver shoes is represented in 36 countries of the world, in Russia - in more than 300 points of sale. S.Oliver is a global family-run German casual fashion brand established in 1969 and globally recognized. It is currently one of the most popular brands in the world with a recognition rate of 86%. Products are represented in 41 countries, 3 million units are sold every week, 9 points of sale, 200 employees.


The flagship of the German footwear brand s.Oliver has opened in the Moscow shopping and entertainment center MEGA Belaya Dacha. It became the 11th store of the federal chain in Russia and the first in ...
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