s.Oliver Shoes Introduces New Shop in Shop Retail Concept
30.05.2018 3717

s.Oliver Shoes Introduces New Shop in Shop Retail Concept

The shoe.com GmbH & Co. design bureau, part of the Wortmann Group. KG has developed a new shop in shop retail concept for s.Oliver Shoes stores. The modular retail concept can be used for both the men's and women's segments. It allows retailers to design shop-in-shop retail space, taking into account the design and layout of the store.


So in large shops shop-in-shop it is possible to organize smaller stores with a size of 3 m² or more in order to present collections such as So Flex and So Hyb in the best way. The space of shops can be expanded later.

The design in the s.Oliver brand stores is in harmony with the design of the brand's shoes - natural tones, light wood, elements of metal structures, as well as rugs in handmade pastel colors.


The project provides enough space to display all the boxes in the store, and the design of the background walls can vary in various creative solutions with the help of movable structures for attaching shoes.

The most interesting shoe models that you would like to draw the attention of the buyer can be presented in the center of the hall on special elevations.

Such a system of placing shoes on the trading floor provides the opportunity to change designs depending on the season, so the appearance of designs can change several times a year.


Urban style, a love of detail characterize the first seasonal theme of the decor of the room - “landscaping”. Themed images and decorative additions as green plants immerse the buyer in the world of green.

In March, s.Oliver Shoes successfully introduced a new store decor system in two rooms of the shop-in-shop system in Neu-Ulm and Augsburg. New projects are also under development and will be implemented in the near future.

The shoe.com brand is part of the Wortmann Group, which owns the s.Oliver Shoes brand. Under the brands s.Oliver and s.Oliver Black Label, clothes and shoes for men, women and children are produced.

The shoe.com GmbH & Co. design bureau, part of the Wortmann Group. KG has developed a new shop in shop retail concept for s.Oliver Shoes stores. The modular retail concept can be used ...
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