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Salamander rebranded retail in Russia
15.06.2018 3009

Salamander rebranded retail in Russia

Well-known in Russia, the German mid-price segment footwear brand Salamander is redesigning its multi-brand stores. The new retail is decorated in eco style. The main motive in the design was the texture of light wood.


Wooden panels are used to decorate the walls of the store and the checkout area, the store is made in warm colors. The color of the wood in the interior is successfully combined with pure white wall panels and island equipment located in the center of the trading floor. The tree also contrasts well with Salamander's signature green logo.


In Europe, Salamander stores are already working in a new retail concept; in Moscow and other Russian cities, Salamander's interior renovation is just beginning. At present, three stores in the new concept have been opened in Russia as pilot projects.


Shoe brand Salamander has more than a century of history: it was patented in Germany in the 1904 year and today it is one of the three most recognizable brands. In Russia, the brand has been known since the 60 of the twentieth century. Salamander stores are located in all major cities of Russia.

Well-known in Russia, the German mid-price shoe brand Salamander is redesigning its multi-brand stores. The new retail is designed in eco style. The main motive in ...
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