Salamander rebranded retail in Russia
15.06.2018 7093

Salamander rebranded retail in Russia

Well-known in Russia, the German mid-price segment footwear brand Salamander is redesigning its multi-brand stores. The new retail is decorated in eco style. The main motive in the design was the texture of light wood.


Wooden panels are used to decorate the walls of the store and the checkout area, the store is made in warm colors. The color of the wood in the interior is successfully combined with pure white wall panels and island equipment located in the center of the trading floor. The tree also contrasts well with Salamander's signature green logo.


In Europe, Salamander stores are already working in a new retail concept; in Moscow and other Russian cities, Salamander's interior renovation is just beginning. At present, three stores in the new concept have been opened in Russia as pilot projects.


Shoe brand Salamander has more than a century of history: it was patented in Germany in the 1904 year and today it is one of the three most recognizable brands. In Russia, the brand has been known since the 60 of the twentieth century. Salamander stores are located in all major cities of Russia.

Well-known in Russia, the German mid-price shoe brand Salamander is redesigning its multi-brand stores. The new retail is designed in eco style. The main motive in ...
2.93
5
1
1
Rating

Latest News

Spain reports decline in footwear sales

The Spanish leather and footwear industry has seen its sales fall for the fourth month in a row. According to the National Statistics Institute (INE), in February 2025 the sector's turnover index (ICN) fell by 7,4% compared to the previous…
23.04.2025 179

EKONIKA presented the first part of its summer collection

Inspired by the atmosphere of a secluded holiday on Lake Como, EKONIKA has released the COMO LETTERS capsule, the first part of the brand's summer collection.
22.04.2025 1093

What to Expect from the Ballet Flat Sneakers Trend

The trend for ballet flat sneakers, the development of which we follow very closely, was examined in more detail in the American publication Footwearnews.com. Journalists interviewed shoe market experts in order to find out their forecasts for the development of this category and…
22.04.2025 1192

Lacoste wants to take direct control of its shoe business

French clothing and footwear manufacturer Lacoste is preparing to buy out the shares of its partner, the British group Pentland, in a joint venture that was created in 2018 to develop the footwear sector…
21.04.2025 1162

LVMH CEO Bernard Arnault Calls for 'Free Trade Zone' Between Europe and US

French luxury giant LVMH is facing new tariffs announced by President Donald Trump after his return to the White House and has expressed hope that European leaders will negotiate "reasonably" with the US administration, writes…
21.04.2025 435
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning