The adme.ru site has compiled a selection of the best slogans of Russian advertising. It included not only the slogans created by advertisers over the past 20 years in the era of undeveloped capitalism, but also the beloved and eternal slogans of the Soviet era, elegant and competent localization of Western slogans.
There were several criteria for choosing: did the slogan become a catch phrase and how actively it was used in Russia, creative value, the author's fame, the use of the capabilities of the Russian language. Some slogans have made this list solely for the long-term merits and steadfastness of advertisers. The adme selection also includes the slogans of the fashion industry. So, according to experts, the best slogans in the segment "clothes and shoes" are considered: "Rolling the earth" (Ralf Ringer), "Freedom to be yourself" (Savage), "Leave your mark" (Camelot), "From Paris to Nakhodka" Omsa "- the best tights!", "Shoes for life" (Ecco).