The adme.ru site has compiled a selection of the best slogans of Russian advertising. It included not only the slogans created by advertisers over the past 20 years in the era of undeveloped capitalism, but also the beloved and eternal slogans of the Soviet era, elegant and competent localization of Western slogans.
There were several criteria for choosing: whether the slogan became a catch phrase and how actively used in Russia, creative value, fame of the author, use of the possibilities of the Russian language. Some of the slogans were included in this list solely for many years of merit and unwavering advertisers. The adme selection includes fashion industry slogans. So, according to experts, the best slogans in the “clothing and footwear” segment are: “Turning the Earth” (Ralf Ringer), “Freedom to be yourself” (Savage), “Leave your mark” (Camelot), “From Paris to Nakhodka“ Omsa ”- the best tights!”, “Shoes for life” (Ecco).