Electronic commercial startups continue to receive development funds. The ShoeDazzle website received $ 40 million for this purpose. While some companies are trying to add a social element to online shopping, this startup, located in Santa Monica, California, looks more traditional. Users fill out their profile, and the site recommends them a variety of shoes, bags and jewelry. Each month they can buy one product for $ 39,95, and if nothing is liked, then you can skip a month or make a request for additional products. Also, users receive credits for purchases and invited friends.
The company was founded by celebrity Kim Kardashian and co-founder of LegalZoom Brian Lee. The number of users has reached the mark of three million.
ShoeDazzle has now raised $ 60 million in funding. The new round was led by Andreessen Horowitz, founded by Mark Andressen and Ben Horowitz, quickly becoming one of the largest in the field of venture capital. Existing startup investors, Polaris Venture Partners and Lightspeed Venture Partners, also participated. This was reported by the Bulletin of Innovation and the Venture Market.