Adjusted course
Analpa Refines Development Strategy
At the headquarters of Analpa, near Manchester, on November 12, a landmark event took place, unprecedented in scale - developers and designers of absolutely all brands of the company gathered in the office at the same time. The meeting was chaired by the chief fashion designer of the company, Basilio Quadrini. The key topic was the discussion of the company's long-term development strategy.
After summing up the results of the last three years, during which the brands of the company KEDDO and BETSY were in the top ten world leaders in the “Fashionable casual shoes” segment, opportunities for further development and growth were analyzed.
For a general discussion were presented the proposals of all the design studios of the company. The heated discussions led to several crucial decisions.
The decision-making structure is being transformed from centralized to independent. If earlier the development of designers from studios in different countries flocked to a design studio in the UK, then now the development of each brand will be the responsibility of the studio in a particular country, even if designers from different countries are involved in the work.
For example, the main studio for the development of the KEDDO brand will be located in Holland, although English fashion designers will continue to participate in the development of the collection. An agreement was reached on the development of a completely new direction of collections with the studio of the Netherlands shoe design master Charles Bergmans.
The British studio Jason Harris will continue to develop the Crosby brand, while the model workshop will move from Korean Busan to Chinese Xiamen (Fujian Province).
The BETSY and J & Elisabeth brands will be developed in the “shoe heart” of Italy, in the Marche region. The festive collections, including bridal, Christmas and New Years and graduations, will be designed by fashion designer Arancia Yaben, known in her native Spain for her avant-garde approach to design.
Due to the increase in cost of the finished product cost in China, the company's production facilities are redistributed as follows:
KEDDO - Italy, Slovakia, China, Portugal.
Crosby - Great Britain, China, Vietnam, Malaysia, Guatemala.
BETSY - Italy, Spain, Romania, China, Brazil, Vietnam, Bangladesh.
J & Elisabeth - Spain, Brazil, Mexico, China, Indonesia, Pakistan.
Analpa refines its development strategy. Analpa’s headquarters, near Manchester, on November 12 hosted a landmark event of unprecedented scale - developers gathered at the same time in the office ...
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Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
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How to learn to effectively manage store customer traffic?
Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
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The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
Profiling is a scientific method of "reading people," allowing one to create a psychological profile of a person and predict their actions or behavior in certain situations, or even catch them in a lie. Profiling is used in sales because the salesperson needs to understand a person's emotional state and their underlying motivations for purchasing. An expert and practitioner in sales growth in fashion, SR, discusses this method and its practical application in footwear retail.
Shoe educational program: what shoe soles are made of
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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