According to participants, the main success of the exhibition was the qualitative and quantitative composition of visitors. The exhibition was visited by 5200 specialists from 280 cities of Russia, CIS countries and neighboring countries.
For dealers, the January MOSSHOES became an opportunity to preview the new autumn / winter 2014-15 shoe collections, plan ahead for them and at the same time place orders for the upcoming spring-summer season of 2014. Exhibitors were able to check the relevance of the new autumn-winter 2014-2015 collections, fine-tune their production plans, as well as receive additional orders and quickly produce collections for the spring / summer of the 2014 year (about 35% of the target audience of visitors were interested in replenishing orders for shoe collections the upcoming season!).
New collections of footwear (fall / winter 2014-15) were presented by the companies "Avenir", "Arman", "Anta", "Flamingo Kids", "Russian Brother", Editex, Skratti, Jog Dog, Castor Anatomic (Greece), Qualishoe ( Portugal), etc.
As part of the business program of the exhibition, seminars of the Academy of Retail Technologies were held with great success: "Management of the product range of a retail shoe store", "Organization and holding of actions that stimulate customer demand. Sales methodology ”. According to the feedback from the participants, very useful recommendations were obtained during the events that will find practical application in business development. Seminars received good feedback from listeners: «Brand positioning as the basis for long-term competitive advantage ", «Correct zoning is the key to the success of the store. " Among the events of the business program of the exhibition were seminars on the topics: "Commercial trend as a tool to increase sales", “Positioning the brand as the basis of long-term competitive advantage”, “Correct zoning is the key to the success of the store”, which, according to their participants, were also very useful, for many became an additional incentive to come to the exhibition.
Shoe franchising is getting more and more attention of exhibitors and visitors. To the representative of the organizer of the seminar "Why do we choose franchising?" - School of professional franchising - Lyubov Ostashova, within the framework of her event, hardly had time to answer all the questions of interest to the participants.
The 59th International Specialized Exhibition of Shoes, Bags and Accessories MOSSHOES is preparing to surprise guests with innovations. During the 4 days of the spring exhibition, representatives of retail chains, shops, wholesalers will have the opportunity not only to get acquainted with the new products of the market at the exhibitors' stands, but also to see shows on the podium with the participation of the best collections within the framework of the MOSSHOES project. Bestsellers of the season ”. MOSSHOES continues to develop the idea of introducing a fashion-zoning system, which has long been appreciated by market professionals who regularly visit major industry exhibitions abroad. It is planned that at the upcoming MOSSHOES session, the segment of children's shoes and premium class accessories will be allocated to separate closed zones, and manufacturers of bags will be united in another zone.