Moscow, Zaryadye park. Moscow Fashion Week 2022
Hundreds of Russian brands took part in Moscow Fashion Week
The Moscow Fashion Week has come to an end, bringing together hundreds of Russian brands. For seven days, more than 450 designers presented their collections at several iconic venues in the capital - Zaryadye, VDNKh, Tverskaya Square, GUM, Revolution Square and Mayakovskaya metro station.
Moscow Fashion Week 2022, marketsFor 200 days, 34 designers from 7 Russian cities showed more than 3 looks on the catwalks of Moscow Fashion Week, which were worked on by 208 stylists and make-up artists. More than 2,7 thousand models participated in the events.
More than 70 shows were held at the main site in Zaryadye Park, 84 designers from different cities of Russia showed their collections at VDNH, 16 shows at Tverskaya Square, as well as a collective show at GUM, a show at Revolution Square and the Mayakovskaya metro station.
Moscow Fashion Week 2022Many people were interested in Moscow Fashion Week: the events were broadcast online on more than 120 Russian and international media sites, as well as in the official group of the event on the VKontakte social network. Designer shows and business program sessions have collected almost 3 million views.
As part of the global event, five markets worked, which brought together 225 brands. There you could buy designer clothes, shoes and accessories. There were two markets in Zaryadye Park, and markets were also opened in the Seasons Shopping Gallery, on Tverskoy Boulevard and Tverskaya Square.
Throughout the event, a professional B2B showroom in Gostiny Dvor was open. 138 brands presented their collections in the categories: women's and men's clothing, children's clothing, outerwear, bags, accessories, bijouterie. 249 buyers from 40 cities in Russia, as well as Belarus, Kazakhstan and Vietnam visited the showroom in 7 days. More than 230 deals were agreed in the showroom for a total amount exceeding 60 million rubles, and the average deal amounted to about 260 thousand rubles. Designers are discussing more than 800 potential agreements, negotiations on which will continue after the end of Moscow Fashion Week.
Moscow, VDNH. Moscow Fashion Week 2022As part of the business program, more than 50 sessions were held at the main venue in Zaryadye Park, at which more than 180 speakers spoke. In the business program, they discussed the reconfiguration of the market, looked for answers to current business needs, sought to organize effective interaction, as well as establish links between all representatives of the fashion industry.
Digital Fashion took place in the exhibition space of the New Manege. Experts from digital and contemporary art, as well as the digital fashion industry, gave lectures and master classes for the guests. The project combined Russian artistic traditions with digital art. Young digital artists presented their works based on traditional Russian ornaments. In addition, the guests of the event were waiting for digital shows of digital clothes - 3D avatars became models on the virtual catwalks.
Moscow Fashion Week. Business programThe Fashion Capital festival was held at 35 venues as part of Moscow Fashion Week, and Tverskaya Square became the center of the festival. More than 1300 master classes, 110 concert programs, about 50 fashion shows of various historical eras, as well as young Russian designers, 42 lectures, 105 film screenings and more than 300 animation programs have been held at the venues.
A family event dedicated to children's fashion and style, Fashionable Technograd, was held at the Technograd innovation and educational complex at VDNKh. The key event was the show of children's clothing collections from Russian brands and designers.
Moscow Fashion Week 2022VDNKh also hosted the Tech in Fashion program dedicated to the technological block in the fashion industry. An open interactive exhibition of the latest technologies from the fashion world worked in the Robostation pavilion.
In addition to the exhibition, the Tech in Fashion booth hosted the Fashion Podcast: a series of events dedicated to fashion and interesting people in this field, from designers to historians. Also in the Robostation pavilion, there was a traveling studio Fashionable Sentence 2.0 - stylists of the television program of the same name advised the guests of the Robostation on choosing clothes and personal style, including giving practical advice on how to improve it.
Moscow Fashion Week 2022In the Tsifra.Technograd pavilion, VDNKh guests were offered the FashionTech Talks business technology program, where stylists and fashion experts shared their current knowledge and trends in the fashion world with visitors. At the end of the Tech in Fashion program, VDNKh hosted the Fashion Tech Run. Also, VDNKh hosted the cosplay festival “Faneron. City of Dreams” and other events.
The organizer of the Moscow Fashion Week is the Fashion Fund with the support of the Moscow Government.
The Ekonika flagship store has opened on Patriarch's Ponds.
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Russian footwear brand Hikes has released two collaborations – with Krakatau and Street Beat.
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Dior strengthens its presence in the Brazilian market
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Manolo Blahnik unveiled a sleek shoe collection in collaboration with Emilia Wickstead.
British luxury brand Manolo Blahnik has released a capsule shoe collection in collaboration with Emilia Wickstead, a New Zealand-born fashion designer based in London. The designers have partnered with luxury marketplace Net-a-porter, where…
New Italian shoe brand PANCHIC at Euro Shoes
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The main colors of women's shoes for the fall-winter 2026/27 season
Fashion continues to embrace the language of emotion. The upcoming Fall/Winter 2026/27 season promises to be emotional and slightly reflective. Vibrancy gives way to depth, and ostentatious luxury is replaced by enveloping warmth. Five key shades of women's footwear reflect precisely these sentiments: trust in naturalness, attention to texture, and a desire to find beauty in nuances. Let's turn to the professional forecast of seasonal, cutting-edge colors from the international trend bureau Future Snoops. The selection of the Fall/Winter 2026/27 palette from Future Snoops presented in this article is an emotional map of the coming season, speaking of trust and fragile honesty, balance, inner strength, and warmth that requires no occasion. These five shades transform the seasonal footwear styles into a unique color language that can help the brand and its customers express themselves and their emotions.
Offline vs. Marketplaces: How to Survive and Win in 2026?
In Russia, e-commerce's share has grown from 5% in 2019 to nearly 23% in 2024 and continues to grow, with e-commerce market analysts predicting it will reach over 30% by 2029. Offline retail, meanwhile, can not only survive but also grow by 20-30% annually if it stops offering clothes on hangers and shoes on shelves and starts selling unique experiences. We discuss this topic with Shoes Report regular contributor Elena Vinogradova, an expert in fashion buying and sales and the author of the Fashion Business Blog, a blog for retailers and buyers.
Revisiting classic standards of retail lighting through the lens of modern technology
Just yesterday, the principle governing retail lighting was: the brighter the light, the brighter the store, the more customers and sales. Today, this principle has lost its relevance. It has been replaced by a trend toward a well-thought-out concept, intelligently applied lighting, and carefully selected lighting fixtures. Anastasia Efremova, SR's expert in retail lighting and lighting designer at Tochka Opory, discusses current lighting principles in fashion and footwear retail, and how light helps interact with merchandise, space, and customer emotions. She will help you understand the fundamental principles of lighting through the lens of new retail space requirements.
How a fashion brand can launch a successful licensed product with a celebrity
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Tamaris SS26 Collection
In its Spring-Summer 2026 collection, Tamaris combines tradition, innovation, and the latest fashion trends.
Euro Shoes opens a new season for buyers and brands
In the first days of spring, from March 4–7, the international footwear and accessories exhibition Euro Shoes Premiere Collection in Moscow will once again gather buyers and other industry professionals to discover the collections of global footwear brands for the upcoming Fall-Winter 26–27 season.
Chinese brands and factories at Euro Shoes
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Rieker and Remonte with new collections - at Euro Shoes
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The home collection from Australian brand EMU Australia at Euro Shoes
SOHO Fashion invites you to discover the new Fall/Winter 26 collection of Australian footwear brand EMU Australia at the Euro Shoes Premiere Collection international exhibition in Moscow.
The 37th Euro Shoes Premiere Collection exhibition concluded successfully in Moscow.
From March 4th to 7th, the International Euro Shoes Premiere Collection exhibition took place at the WTC Congress Center in Moscow. It is a specialized B2B event for footwear industry and fashion retail professionals and the key industry event of the new purchasing season and selection development for fashion retailers. Approximately 100 companies and brands participated in the exhibition, presenting their Fall/Winter 2026/27 footwear, bag, and accessory collections to professional visitors.
Needs Identification Techniques That Really Work in Shoe Stores
"How can I help you?" is the most common, yet least effective, question in shoe retail. Customers rarely articulate their needs clearly. Some are shy, while others don't fully understand what they're looking for. Therefore, a salesperson's job isn't simply to suggest styles; they need to be able to identify the customer's true desires. In this article, SR expert Maria Gerasimenko and I explore five techniques that will help your staff better hear, see, and understand your customers, and therefore sell more and better.
Just a month until the Euro Shoes exhibition in Moscow!
We are counting down the days for the main international exhibition of footwear and accessories Euro Shoes Premiere Collection in Moscow! The exhibition will be held from August 27 to 30 at a new premium venue – the capital's congress center WTC on Krasnopresnenskaya Embankment.
The Battle for the Sports Shoe Market
Fashion market experts and economic analysts predict a decline in sales of Nike and Adidas. The leadership positions of the unsinkable sports giants may be seriously shaken in the coming years, as they are being pushed out by young, bold and active competitors – challenger brands. Why is this happening, and what are the main reasons for such changes? Daniya Tkacheva, a fashion market expert and practitioner with 20 years of experience in sales management, and 13 years of experience in the Nike Russia team and fashion retail, shares her view on the situation on the market in the sportswear and footwear segment.
Micam and Livetrend presented a selection of footwear trends for the spring-summer 2026 season
The Italian international footwear fair Micam presents the "Spring-Summer 2026 Trend Guide", developed in collaboration with Livetrend. The guide is based on the analysis of social networks, online marketplaces and fashion shows, as well as new technologies such as artificial intelligence and Big Data.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
PETER KAISER - the best brand of 2025!
"CAPRICE Schuhproduktion GmbH has received a certificate for awarding PETER KAISER the title of "Top Brand 2025".
Turn to Asia. Features of shoe production at a factory in China
Finding a partner factory for shoe production is not an easy process. Today, many Russian brands sew their collections in factories in China. The concept of the women's shoe brand N.early N.aked, founded in 2019, was based on the idea of producing shoes suitable for dancing, with a perfect fit. Initially, the shoes were sewn in Europe, but in 2022, shoe production was moved to China.
How to Compete with Marketplaces in 2025
The shoe business is a complex process due to the many related micro-strategies used to extract profit. It is necessary to determine how much goods to purchase, what trade margin to set, and approve the norm of balances at the end of the season. In addition, it is necessary to draw up a sales plan and decide on marketing campaigns that take into account seasonal demand and the competitive environment, set up a personnel motivation system and correctly set control points.
Rieker and Remonte will present their new collections at Euro Shoes!
The brands Rieker and Remonte, which are among the leading shoe companies in Germany, will present their Spring-Summer'26 collections in Moscow at the international exhibition of footwear and accessories Euro Shoes! The exhibition will be held from August 27 to 30, 2025 at a new premium venue in the WTC Congress Center on Krasnopresnenskaya Embankment.
New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
German footwear and accessories brand Tamaris will present its new Spring-Summer '26 collection at the Euro Shoes exhibition in Moscow, from August 27 to 30.
The share of marketplaces will grow
The footwear category on Ozon Fashion shows steady growth The share of online sales in fashion is growing, and last year it was already more than 54%. Buyers are increasingly buying clothes and shoes online, and the lion's share of these purchases are made on marketplaces. Ozon is one of the leading players in the Russian fashion market, and the Fashion direction on the platform is the fastest growing. About trends in online trading, about the specifics of the shoe market and recommendations for brands planning to sell shoes through the marketplace - in an exclusive interview with SR with the Commercial Director of the Footwear direction at Ozon Fashion Olga Moskvicheva.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Correctly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we postpone the decision for months?
