Petersburg socks from St. Friday Socks and the MEGOGO Audio media service have released a joint collection of socks for the 200th anniversary of Fyodor Mikhailovich Dostoevsky. The new collection of socks plays with familiar literary plots with the help of cartoon cats.
The collection includes five pairs of uniquely designed socks. Each model contains references to key works of Dostoevsky. “We wanted to approach complex topics from an unfamiliar side - we tried to make them clearer and more comprehensible. Instead of drama, we have comic characters on our socks - cats in the form of Dostoevsky's heroes, ”says the brand's founder Sergei Tonkov.
Each of the models in the collection is dedicated to one of the novels of the classic of Russian literature. If the scene of the murder from "Crime and Punishment" and the portrait of the "Player" are read at a glance, then the rest of the designs require a deeper knowledge of the writer's creativity, - says the press release of the collaboration. So, "Torment of Happiness" literally plays up the words of Natasha Ikhmeneva from "Humiliated and Insulted", portraying a drunken cat. The fluffy glutton from the socks "Everything is permitted" alludes to the expression attributed to the "Brothers Karamazov": "If there is no God, then everything is permitted." Literally, this phrase was not found in the novel, but it was used by Jean-Paul Sartre in his lecture "Existentialism is Humanism" with a generalized reference to Dostoevsky. The feline incarnation of Nikolai Stavrogin from "The Demons" stands apart, ironically putting his finger to his temple in the style of the "Think about it" meme.
The St. Friday Socks provided the site's descriptions of the socks with short essays on the plot of the novels. So those who are familiar with them can remember what they read, and the rest will surely pay closer attention to the work of the classic.
Holders of "Dostoyevsky" socks will receive a bonus from the MEGOGO media service - free access to the "Audio" section in the mobile application, which contains more than 30 audiobooks and podcasts. The brands also made a special selection of audiobooks “St. Fridays Socks Literary Collection”, which includes Russian classical and contemporary works.
The socks from the new collection are available in two sizes - 38-41 and 42-46. The cost of one pair is 399 rubles. A complete set of five pairs will cost 1501 rubles. The collection is already available for purchase on the St. Fridays Socks website, and will be presented in the brand's partner stores throughout Russia.
St.Friday Socks - St. Petersburg factory of designer socks. The company is known for its bright stylistics and collaborations with the brands Soyuzmultfilm, Sintezia, the Tretyakov Gallery, the Pushkin Museum, the Anton is here near fund, Little Big and Mumiy Troll groups and many others.
MEGOGO Audio - one of the directions of the MEGOGO media service, which was launched in December 2019. More than 30000 audiobooks and various podcast episodes, including our own production, are presented in the Audio section of the mobile application. Listening is available in the "Audio" section of the MEGOGO mobile application on smartphones based on iOS and Android, as well as in cars with the Android Auto audio system and Apple CarPlay.