Stilnyashka enters the shoe market
03.10.2017 2359

Stilnyashka enters the shoe market

Owners of the Stilnyashka brand of designer children's clothing plan to invest in the production of children's shoes to diversify the range of goods sold. In a new project, which, in addition to the production of shoes, includes the launch of two more new clothing brands, the owners of the company plan to invest 500 million rubles, writes Fashion United.

Vasiliy Smirnov, co-owner of Stilnyashka, announced plans for the development of the footwear industry. “We faced such a problem: for example, collecting a full autumn bow Stilnyashka costs 11 thousand rubles, this includes a coat, sweater and culottes. But in order to choose high shoes for culottes, you need to buy separately shoes for 10-12 thousand rubles, and these are, as a rule, Spanish, Italian models. As a result, our buyer is not ready to pay such an amount, so we decided to make shoes on our own. At prices we will compete with Kapika, Zebra and Kotofey (6-8 thousand rubles for shoes), but the models will be more stylish and will be combined with our European collections, ”says Smirnov.

Shoes will be produced in factories in China and sewn both from genuine leather and synthetic materials, the first collection will appear in the spring of 2018. In December, the company will launch another designer brand of clothing for children, it will be the third in a row after Stilnyashka and Blue Jasmine, and next year there will also be a fourth brand.

The company also plans to develop a new retail network. Currently, under the Stilnyashka brand, an 43 children's clothing store has been opened; they are located in Moscow, St. Petersburg and other large Russian cities. However, with the expansion of the range, the company plans to launch another retail project already under a different brand. It is assumed that the new retail will be developed by franchising. Shops will open in top malls adjacent to existing Stilnyashka stores.

Owners of the Stilnyashka brand of designer children's clothing plan to invest in the production of children's shoes to diversify the range of goods sold. In a new project, which in addition to ...

Latest News

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 187

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 342

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 537

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 472

Supreme to sell for $1,5 billion

VF Corp. will sell the popular street fashion brand Supreme, significantly lower than the price of its purchase made by the corporation in 2020, against the backdrop of falling sales and declining interest in street style, writes...
17.07.2024 655
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning