The Stockmann department store chain launches mini-format retail in Moscow. The first such mini-department store will open in the capital's Oceania shopping and entertainment center on Kutuzovsky Prospekt on October 7. Stockmann rents 1,7 thousand sq. M. In Oceania. meters, - the consultant of the transaction, JLL company.
The Stockmann mini-department store will feature brands such as Calvin Klein, Boss, Tommy Hilfiger, Levi's, Hugo, Karl Lagerfeld, Superdry, Guess, Lauren Ralph Lauren, Emporio Armani and others. The loft, which is traditional for Stockmann, has a large number of fitting rooms that will be used both for trying on the products presented in the store and for trying on products ordered online. Thus, the retailer follows the strategy of development of omnichannel retail.
“Taking into account the trends in consumer behavior in recent years, as well as the development strategy of the Stockmann brand as an omnichannel retailer, we are planning to expand the geography of our presence in accessible locations. This will allow us to adapt to the local consumer demand. This year we have already launched such a Stockmann format in Murmansk and are planning to open several more points in Moscow over the next year, ”said Gennady Levkin, General Director of the Stockmann department store chain.
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