Rieker
Tamaris launches its own online store
11.07.2012 2454

Tamaris launches its own online store

According to the German concern Wortmann, Tamaris will open its first online store this fall. Purposefully working towards becoming the No. 1 brand in Europe, Tamaris opens its own online store in addition to such established marketing communications as print, outdoor advertising and television. Given the increasingly complex market requirements, this approach will significantly accelerate the brand's development as one of the most popular European brands. Today, the Internet is an extremely important communication platform and an international showcase for brands across all business segments. “Not a step without an online store, or, in other words, without an online store, there is no brand! The ability to represent absolutely all the Tamaris brand competencies in all its manifestations is an invaluable advantage of this store, ”says Jens Bining, Managing Director and Limited Partner of the Wortmann Footwear Holding Company. The Tamaris online store will decisively strengthen the brand's image and its presence in European and other markets. From September, the Tamaris Fall-Winter 2012/2013 collection will go online in Germany and Austria at www.tamaris.de and www.tamaris.at. Other countries will follow. In the current financial year 2011/2012 (as at 31 May 2012), the Wortmann Group expects a total sales turnover of 995 million euros. In the previous year, the company had a turnover of 957,7 million euros. With about 31 million pairs of fashion footwear and 27 million pairs for the comfort segment, the group is one of the largest footwear manufacturers and distributors in Europe. The company offers brands such as Tamaris, Marco Tozzi, Caprice, Jana and s.Oliver-shoes, and has its own representative office in Asia - Novi Footwear Fareast Ltd. Today the holding employs more than a thousand employees around the world (930 - last year), of which about 582 are in Europe. More than 30 workers around the world are engaged in the production of footwear for a group of companies from the German city of Detmold. The shoes of the Wortmann holding are successfully sold in more than 000 shoe stores located in 15 countries of the world.
According to the German concern Wortmann, in the fall of this year, the Tamaris brand opens its first online store. Targetedly developing the 1 brand in Europe, Tamaris opens ...
5
1
Rating

Latest News

Wildberries increased turnover in the 1st half of 2021 by 70%

According to the results of the first half of 2021, the sales turnover of the online retailer Wildberries increased by 70% year-on-year, and amounted to 303 billion rubles. The growth in sales of goods in pieces amounted to 82%, - noted in a press release ...
02.08.2021 117

World Footwear 2021 Yearbook: 2020 has been a tough year for the global footwear industry

2020 was a tough year for the footwear industry, but better than predicted. In 2020, footwear production and exports fell 15,8% and 19%, respectively, according to the Portuguese World Footwear 2021 Yearbook ...
02.08.2021 103

Adidas x Lego has released a new collection of Ultraboost DNA sneakers for adults and kids

The design of the latest sneaker collection created by the adidas and Lego collaboration is firmly associated with the most famous children's designer. Like the previous adidas x Lego collections, the models in this line feature a heel counter with ...
01.08.2021 136

YouTube Shoes Report: what awaits us in August?

In this issue of Shoes Report News we tell: when and where the Euro Shoes exhibition will take place, which brands and from which countries will be exhibitors, eco-trends in the production of shoes, the rise in prices for shoes and clothes, you can now buy wholesale shoes online, wholesale ...
30.07.2021 900

A laboratory for testing labeled goods appeared in Russia

The Association of Retail Companies, the TrekMark company and the operator of the national labeling system, Honest Sign, have opened a laboratory for testing labeling codes on goods. The center appeared on behalf of the Ministry of Industry and Trade on the basis of ...
30.07.2021 273
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning