TAMARIS RECOGNIZED WITH THE GERMAN BRAND AWARD - 2020
The Tamaris Fashletics collection has won the German Brand Award - 2020 in the Best Brand Management Strategies category by the German Design Council.
One of the most prestigious brand building awards in Germany was presented in 2020 to the Wortmann group of companies from Detmold. Among the works presented by 1200 participants in the competition, the concept of the visual image of the Tamaris brand collection was distinguished by its special expressiveness, uniqueness and brand recognition, which allowed it to win a convincing victory.
Marlena Hanke, Head of Brand Development, explains the innovative idea of the concept: “The Tamaris Fashletics collection has the perfect combination of several aspects for our clients: it is stylish, feminine and has an explosive character. Emphasized lightness and convenience provides unsurpassed comfort, while contemporary styling instills confidence. "
Jens Beining, CEO of the Wortmann Group, adds: “In addition to positive feedback from our partners, awards such as this reflect the success of the brand. They provide an unbiased appreciation of our hard work and the passionate engagement of our team in building the Tamaris brand. Teamwork is not an empty phrase for us, so we certainly thank the advertising agency MEN AT WORK, which supported us in developing this concept. "
The German Design Council is one of the world's leading centers of excellence for design. Together with the German Brand Institute, the council established this unique award to not only celebrate the success of a strategy, but also to show the importance of brand management as a critical factor in the success of companies in a national and international competitive environment.
Tamaris Fashletics has won the German Brand Award — 2020 in the category Best Brand Management Strategies by the German Council for ...
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