Thomas Munz will add his own premium brand to his collection
07.02.2018 3751

Thomas Munz will add his own premium brand to his collection

In the assortment of shoe retail Thomas Münz already this spring there will be a small collection of premium shoes. This was told by managing partner and CEO of Thomas MünzRus Kirill Tsejinov.

The main collection of shoes Thomas Münz belongs to the price category “medium-medium plus”. It is assumed that a more expensive range will be presented in ten flagship retailer stores that are located on the central streets of Moscow, St. Petersburg and Novosibirsk. According to Tsejinov, the customers themselves submitted the idea to release a limited collection of premium class shoes. Shops that are located on Myasnitskaya Street in Moscow or on Nevsky Prospekt in St. Petersburg are visited by a fairly wealthy customer audience, they noted that a comfortable Italian style of Thomas Münz shoes lacks some Italian chic.

It was for them that Thomas Münz decided to release a small collection of premium-class shoes, which will be produced in factories in Italy, where the shoes of the first lines of brands are sewn. The collection will consist of 20-30 sku, the retail price for a pair will be 10-13 thousand rubles. “It will be classic-style shoes for men and women that can be worn in the office, under a business suit,” commented Kirill Tsejinov.

In addition, the brand produces collections of shoes in collaboration with various well-known shoe brands. The first such experience was the collaboration of Thomas Münz with the German brand Romika. Currently, the retailer is preparing the release of a shoe collection in conjunction with the brand of shoes The Flex. “The launch of the 100 sku line under the Thomas Münz by Flex brand is planned. Partnership with The Flex is a kind of coworking - we give our block, design, our completeness, and they give us the opportunity to take advantage of their flexible sole technology. Now we are negotiating such cooperation with several other European brands. For us it is an opportunity to produce some types of shoes that we ourselves cannot produce. And for brands - this is a chance to express themselves on the Russian market. Our retail network is growing rapidly, and many major players are interested in such cooperation, ”Kirill Tsejinov comments.

Thomas Münz founded in 2011 year, Russian shoe retailer. The company is developing a multi-brand retail format, where mid-price shoes are presented. Launches shoes under its own brands Thomas Münz, Mr. Briggs, Bridget. Thomas Münz chain has about 50 stores, they are open in Moscow and Russian regions. In 2016, Thomas Münz's business was acquired by the Zenden Group of Companies. Revenue Thomas Münz Rus in 2017 g. - 2,5 billion rubles.

A small collection of premium footwear will appear in the assortment of Thomas Münz shoe retail this spring. This was announced by the managing partner and CEO of Thomas Munz Kirill ...
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