15 on 26 on November in the Timberland store, which is located in GUM, is the natural oasis of Timberland Green Lounge. The natural ecological interior of the store was a continuation of the European concept of Timberland Green Lounge, previously implemented in Leipzig, Munich, Berlin, Bern, Frankfurt, Vienna, Montreux.
The entire trading floor turned into a corner filled with greenery, filled with aromas of foliage and the sounds of the forest.
The decision to create a summer forest atmosphere was made to demonstrate the value of Earthkeeping's social and environmental mission, which the brand follows - a set of affordable and practical actions and technologies that positively affect the health of the planet. This year already 80% of Timberland's collection is made on the principle of Earthkeepers, which means the brand's products are environmentally friendly.
Consumables such as plastic bottles, leather trimmings and coffee grounds were used in the design to emphasize the importance of these and other recycled items in the production of Timberland products. The installation on the ground floor of the GUM trading house consists entirely of plastic bottles that are present in a recycled form as part of some shoe models. Based on materials from fg.ru.