"The Art of Craftsmanship", Tod's x Tim Walker
Tod's pays tribute to the craftsmanship of footwear
Italian luxury brand Tod's has hired British photographer Tim Walker to celebrate their brand's core values of craftsmanship and know-how.
"The Art of Craftsmanship", Tod's x Tim WalkerThe campaign, titled "The Art of Craftsmanship", features a series of photos and videos showing how iconic Tod's products are born. Tim Walker, with his characteristic sense of humor, played with the objects and tools that are used at every stage of the Italian brand's shoe and bag creation process to pay homage to the hands that create these magnificent pieces.
"The Art of Craftsmanship", Tod's x Tim Walker“In our increasingly digital world, where so much is machine-made on an industrial scale, the value of craftsmanship is greatly increased. The people I met at the company and their experiences were a real source of inspiration for me,” said the photographer.
"The Art of Craftsmanship", Tod's x Tim WalkerFor Tod's Group CEO Diego Della Valle, this campaign was another opportunity to speak to the younger generation. “Italian lifestyle and exceptional craftsmanship are Tod's core values, and Tim Walker's interpretation of them allows us to pass these values on to the younger generation by speaking their language,” he said.
"The Art of Craftsmanship", Tod's x Tim WalkerThe final result of the photographer's work could be seen from April 20 to 22 in the form of an exhibition at the Cavallerizze Leonardo da Vinci National Museum of Science and Technology during Milan Design Week 2023.
Italian luxury brand Tod's has hired British photographer Tim Walker to celebrate its brand's core values, such as artisan…
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Clarks: 200 years of quality, style and innovation
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Shoe factories in Russia are closing one after another
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Heading towards Moscow - development of the MASCOTTE chain in a new concept
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Trade equipment in a modern shoe and accessories store
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We form the salary of sellers: expert advice
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Retail Arithmetic
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How to fire a worker without tears, scandal and trial
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