TOUS presented a collection of spring-summer'17 bags in Moscow
The new collection of the brand is called Bonjour Señorita, which emphasizes its French charm and Spanish emotionality and cheerfulness. The color scheme - from neutral and muted tones to dazzling white and silver. Of course, it could not do without floral prints, tropical motifs and the signature print of the “bear” (a charming teddy bear - the brand logo).
The collection of bags and handbags consists of several lines: Arlette Collection - elegant, feminine shopping bags, bags for laptops and gadgets in neutral colors and classic lines; Faye Collection - capacious and at the same time very stylish bags of soft leather on a wide long belt that are worn over the shoulder, part of the belt decor - horny (as a frame for sunglasses) dark amber-colored plastic chains; Mossaic Collection - bags with prints of ceramic floor tiles - they mesmerize and mesmerize with their repeating pattern; Flare Collection and Koos Leaf Collection - cross-body handbags, clutches, wallets, backpacks with floral print (exotic flowers and palm leaves), Charms Collection - four cross-body little handbags in white and silver colors, decorated with long chains instead of a strap and bright leather trinkets - butterfly, tropical fruits, everything that represents the sea and the sun of Cuba. It is in this country that the girl Camilla, the fictional heroine who creates the TOUS collections, goes for inspiration and celebration.
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The spring-summer collection has a lot of bright sun, turquoise water of the Caribbean Sea, juiciness and taste of tropical fruits and incredible cheerfulness of Cubans. By the way, one of the lines is called the Camilla Collection - these are five cross-body bags of different colors. Most of the models are made of genuine leather, there are models made of textiles and artificial materials with a shiny glitter surface. The new collection is already available in all TOUS boutique stores in Russia, the cost of bags starts from 7-8 rubles.
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At the press presentation, the TOUS Bonjour Señorita jewelry collection (spring-summer 2017) was also made of natural materials - silver, gold, mother of pearl, precious and semiprecious stones, as well as artificial materials.
Brand name TOUS founded in 1920. Its history began as a small family jewelry business, and the brand is known primarily for its graceful, romantic and very feminine jewelry. Own lines of accessories (bags, travel accessories, wallets and purses, sunglasses, scarves, watches, perfumes) appeared in the TOUS collection in 2000. Today TOUS products are presented in 42 countries (over 400 boutiques), including in Russia - 8 boutiques in Moscow and two in St. Petersburg.
The new collection of the brand is called Bonjour Señorita, which emphasizes its French charm and Spanish emotionality and cheerfulness. The color scheme - from neutral and muted tones to ...
Salvatore Ferragamo once again demonstrates the F-shaped heel
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Turkish shoe exhibition Eksposhoes Antalya will be held from 18 to 20 May
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Rieker sells 24 pairs a year. Shoes Report's Youtube channel published an interview with Riker Vostok CEO Shahin Asadov
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Italian bags MARINA CREAZIONI at Euro Shoes
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Italian brands go to Euro Shoes
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Antelope, the legendary brand of children's shoes, will take part in the next industry exhibitions
The Antelope brand was founded in 1998 and has since become one of the most famous Russian brands of children's shoes. A significant increase in wholesales and high demand among the target audience formed the decision on the need for the brand to participate in industry exhibitions and its further promotion in Russia and abroad.
Nike has released sneakers that "shoe without hands"
The latest design of sneakers that can be shod without the help of hands was presented by the sports brand Nike.
Analpa is preparing a surprise for buyers at Euro Shoes
After a break, Analpa will again take part in the Euro Shoes premiere collection, which will be held on March 1-4 at the Main Stage.
Tamaris has taken into account the main trends in the fall-winter 21/22 collection
The new collection of the German footwear brand Tamaris autumn-winter 2021/22 organically combines the main trends of the season: the platform and the heel-glass. The colors of the collection are lilac, walnut and dark red.
S.Oliver fall-winter 2021/22 collection - premiere of new creative director of the brand Thomas Bull
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Dr. Martens has released a collection for Valentine's Day
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Business program at the Euro Shoes exhibition
The business program will take place on the second and third working days of the exhibition - March 2-3, the speakers will touch upon the most pressing topics and issues for the shoe retail in Russia. As in previous years, the program of seminars and trainings will be rich and very interesting. Among the speakers are leading experts in the field of marketing, visual merchandising and window dressing, sales, buying, trend forecasting.
The mobile application of the Detsky Mir network has been downloaded by over 6 million people
The Detsky Mir Group of Companies, which owns the chain of children's goods stores of the same name, noted the record number of downloads of its own mobile application, Detmir, launched in December 2019. In just a year of existence, the Detmir application, the number of application users reached more than 7,8 million. In 2020, it was downloaded 6 million times, more than 17,4 million orders were placed through the application, ”the retailer said in a press release.
“There was a light at the end of the tunnel…” Participants in the shoe market on the situation in the industry.
2020 became a crisis year for the real sector of the economy and the footwear industry. Shoes Report talked to wholesalers, Mikhail Kryuchkov, head of the Paloma distribution company, which represents a number of Spanish shoe brands on the Russian market, and Renat Malikov, co-owner of Tuffoni, which develops the shoe brand of the same name. The conversation was about the specifics of the current crisis, about “is there a light at the end of the tunnel” and when this “tunnel” will end.
Shoe trends for the spring-summer 2021 season. Rustic style, harmony of opposites and nostalgia for the 80s
The autumn exhibition of shoes and accessories MICAM, which took place from September 20 to 23 at the Milan Fiera Milano Rho exhibition center, alas, did not gather the number of exhibitors and visitors. There is no need to explain the reasons to anyone. The 90th exhibition for the first time in the history of this industry event, which is most important for the shoemakers in Italy and the entire Old World, was held in a truncated format. Nevertheless, the organizers tried to preserve all exhibition events, including presentations of collections and fashion trends. Experts from the British trend bureau WGSN presented the trends that will determine shoe fashion in the spring-summer 2021 season: Homespun - rustic minimalism combined with traditional values, TransForm - hopes beyond the crisis and harmonization of opposites and GameScape - a nostalgic journey back to games 80s, and the union of the real and the virtual.
Euro Shoes premiere collection, the only industry exhibition of footwear from Europe in Russia, will take place on March 1-4 in Moscow
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Zenden Group launched a new retail format - 4: 0 store
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adidas and Pharrell Williams unveil the Triple Black collection
Mood color is black. adidas and Pharrell Williams have launched a new collection of clothing and footwear in monochrome black.
Models and footwear collections made from plant and recycled materials have appeared on the market
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Marketing for a retail shoe store. How to incentivize customers to buy with gifts
In this article, SR expert, business coach Evgeny Danchev talks about how to conduct a marketing campaign that will be equally beneficial for both the company and the client.
New rules for the sale of goods at retail came into force
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Christian Louboutin announces orange as the "new black"
In defiance of the Pantone Color Institute, which announced the combination of gray and yellow as the main colors of 2021, the French luxury shoe brand Christian Louboutin made a statement and called orange the "new black". The brand started this year with the release of a collection of shoes and accessories, in the design of which orange plays a key role.
Nike sues nearly 600 US sneaker sites
American sports giant Nike has sued 589 websites for allegedly selling fake versions of Nike and Converse shoes online.
Color palette 2021. Four out of ten trending colors: blue, mushroom, gray, green
FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that will be relevant in the seasons of next year. SR expert Galina Kravchenko talks about four of the ten trendy colors - a very interesting shade of blue Déjà vu, a shade of brown-beige that has been relevant in interior design for the last few years - mushroom Mushroom, an unusual light shade of gray Hemp and green Circuit.
Classification of shoes. Rules for constructing a commodity classifier
The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
10 main trends in retail for the next 3 years
Ten main trends emerging in the past year, which will determine the development of world retail in the near future
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Shoe retail resumes operations in Moscow and the regions, calculates losses, evaluates prospects. Two and a half months of downtime were a serious test for retailers.
EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
Color palette 2021 (part 2). Six out of ten trending colors
The FashionSnoops trend bureau has made a forecast of trendy macro colors for 2021, it contains 10 color solutions that are relevant for the seasons of the next year. In the previous issue, SR expert Galina Kravchenko spoke about four colors from the trend palette - blue, brown-beige, light gray and green. In this issue, we talk about six more colors, these are: intense, aggressive violet Villainous, muted salmon pink Flush, bright orange Jolt, wine-raspberry Joy, brown Chernozem Core and gentle straw Gentle.
The formula for perfect sales in a shoe store. Why is retail success 90% dependent on the human factor?
In the world there are a huge number of companies and specialists who conduct regular research in the field of sales. And one of the most important questions that everyone is looking for the answer to is what determines the success of a sale. In these studies, many factors are usually analyzed, both individually and collectively. Among these factors are: the location of the store, the correct assortment matrix, the image and reputation of the company offline and online, the atmosphere of the retail space (visual merchandising, flavor, music, lighting), the loyalty program, and much more. And yet, the main thing that all studies prove is that the success of a sale largely depends on the human factor, whose share is from 73 to 90%. Our expert SR Maria Gerasimenko agrees with this conclusion
10 popular shoe models of the spring-summer'20 season
This summer, shoe brands, presenting their collections to consumers, are focusing on sports and casual, perhaps because the forced sitting at home and summer cottages creates a demand for comfortable shoes. In the Shoes Report review, there are 10 models of women's shoes that can be found on store shelves in Russia right now. Among the models in the popularity rating, sneakers and trekking sandals are in the lead. The main color of this summer is white.
EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
Shoe educational program: what shoe soles are made of
“What is the difference between TEP and EVA? What does tunit promise me? Is PVC glue? What is the sole of these shoes made of? ”- the modern buyer wants to know everything. In order not to smash his face in front of him and be able to explain whether such a sole suits him in soles, carefully read this article. In it, process engineer Igor Okorokov tells what materials the soles of shoes are made of and what makes each of them so good.
How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Fur, and not only: types of lining
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How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
The sale of goods via the Internet is becoming increasingly popular and in demand, however, at the same time, difficulties arise regarding issues of legal regulation of trade through the Internet, work with delivery and returns, and maintaining cash registers. Ivan Kurguzov, Executive Director of Oborot.ru, told how to avoid possible mistakes and how to legally conduct trade through the Internet.
Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
