In 2013, most of the goods entering the shops of the Centro shoe chain will be RFID-tagged. Andrey Nesterov, General Director of TsentrObuv Trading House, announced this at the Russian Retail Forum 2012. Now the technologies have been introduced only in three retail outlets in Moscow.
Active implementation of RFID technologies throughout the network is mainly hindered by technical difficulties. “There are moments that require special attention,” said Andrei Nesterov. - For example, it is difficult to stick a tag into the sole of the slates or attach it to jewelry - it is too large for these purposes. The tags also have low magnetoresistance and do not withstand high temperatures in the manufacture of shoes. ”
At the same time, there are more pluses from using RFID technologies than minuses, the speaker noted. “RFID allows you to track the availability of goods in any store. I may not even know in which city the point is and at what address, but thanks to this technology I will know what is not in it, for what reason and how many pairs of shoes need to be added to the assortment, ”Andrei Nesterov shared.
Investments in opening one Centro store are $ 240 000 - $ 400 000 excluding goods. Installing RFID equipment will require additional investments of $ 30 000-50 000, a senior manager said.
Also, Andrey Nesterov shared the company's plans for 2012. Opening plan - plus 371 outlets to 800 launched in 2011, in terms of sales - 60 million pairs of shoes (40 million were sold over the network in 2011), turnover - increase in indicators of the previous year by at least 35%. In 2011, the network’s turnover amounted to more than $ 1 billion.
“As for entering the IPO, we do not strive for this purposefully, we just want to enter the markets of other countries at any time,” said the head of TsentrObuv. “Bringing our internal business processes in line with the documents of those institutions that allow this, we will get this opportunity.” About it writes retailer.ru.