Rieker
Twitter is about to introduce a buy button
11.09.2014 2963

Twitter is about to introduce a buy button

The microblogging network Twitter announced the start of testing the button "Buy" on a small number of accounts in the United States.

The service allows you to make a purchase by clicking on a "tweet" without leaving the social network. It will be available in a mobile application for Android and iOS devices. According to the company, the innovation will help the development of direct sales of manufacturers to those users who are interested in their products.

Twitter partners became sales and purchase services that take into account the user profile: Fancy, Gumroad, Musictoday, and Stripe will be used as a platform for payments.

The first accounts to be eligible to post with a Buy button belong to artists, brands and non-profit organizations involved in collaboration with Twitter. Among them is the clothing manufacturer Burberry.

The shopping process with the new service is simplified as much as possible. Once clicking on the "Buy" button, the user can get additional information about the product. After confirming the purchase, you will need to enter the payment details.

Note that in July, Facebook launched the social testing of a similar feature.

The microblogging network Twitter announced the start of testing the button "Buy" on a small number of accounts in the United States.
5
1
Rating

Latest News

Farfetsh will cooperate with Bosco di Cilegi

Farfetsh, one of the world's largest online platforms for the sale of fashionable goods, has entered into a cooperation agreement with Bosco di Cilegi, a major player in the Russian luxury fashion market. In the course of cooperation, the online platform ...
01.03.2021 39

"Honest Mark" transfers the participants of the marking system to electronic document flow

The operator of the labeling system - CRPT - drew up a plan for the transition to electronic document management for those who work with labeled goods. According to the decree of the government of the Russian Federation of December 25.12.2020, 2273 No. 1, from January 2022, XNUMX, use only ...
01.03.2021 42

Salvatore Ferragamo showed a "Positive Future" in the fall-winter 2021 season

The new Salvatore Ferragamo collection, shown as part of Milan Fashion Week on Saturday, February 27th, presents the house's creative director Paul Andrew's original take on fashion today. Collection inspiration ...
01.03.2021 44

OR GROUP: In January, Westfalika's online sales reached 62 million rubles.

OR GROUP reports that in January 2021, the share of online sales in the revenue of the marketplace created on the basis of the Westfalika retail network increased by 23,4%. Online sales reached RUB 62 million. The assortment of the trading platform (retail chain and ...
26.02.2021 217

Brunello Cucinelli has diluted a cozy boho style with outdoor shoes

In the new women's collection of the Italian luxury brand Brunello Cucinelli, which was presented online at Milan Fashion Week on February 24, multi-layered cozy garments made of knitwear, cashmere, mohair and silk are unexpectedly combined with ...
26.02.2021 258
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning