Twitter is about to introduce a buy button
11.09.2014 3642

Twitter is about to introduce a buy button

The microblogging network Twitter announced the start of testing the button "Buy" on a small number of accounts in the United States.

The service allows you to make a purchase by clicking on a "tweet" without leaving the social network. It will be available in a mobile application for Android and iOS devices. According to the company, the innovation will help the development of direct sales of manufacturers to those users who are interested in their products.

Twitter partners became sales and purchase services that take into account the user profile: Fancy, Gumroad, Musictoday, and Stripe will be used as a platform for payments.

The first accounts to be eligible to post with a Buy button belong to artists, brands and non-profit organizations involved in collaboration with Twitter. Among them is the clothing manufacturer Burberry.

The shopping process with the new service is simplified as much as possible. Once clicking on the "Buy" button, the user can get additional information about the product. After confirming the purchase, you will need to enter the payment details.

Note that in July, Facebook launched the social testing of a similar feature.

The microblogging network Twitter announced the start of testing the button "Buy" on a small number of accounts in the United States.

Latest News

The Pantone Institute named the color of 2024

According to the Pantone Color Institute, the main color of the upcoming 2024 will be the delicate orange-pink shade “Peach Fuzz” (13-1023 Peach…
08.12.2023 264

Romika, Westland and Gerry Weber will be sold under the Josef Seibel umbrella

German shoe manufacturer Josef Siebel has announced that from the fall-winter 2024 season it will merge and sell footwear brands Romika, Westland and Gerry Weber under its own name, writes…
08.12.2023 280

Sneaker production launches in Astrakhan

The Duna AST company plans to launch the production of sports shoes on the basis of the Astrakhan rubber footwear plant. The enterprise received preferential financing from the Industrial Development Fund of the Astrakhan Region, and at the end of the month it is expected...
07.12.2023 359

Adidas and Reebok will be sold in the new ASP retail in Russia

Clothing and footwear of the brands Adidas and Reebok, which officially left Russia, will be presented in the assortment of the new retail chain ASP, the first store of which will open in the Belaya Dacha outlet in Moscow this week, writes...
07.12.2023 422

Timberland and Kith release another collaboration

Founded by American designer Ronnie Fieg, street fashion brand Kith has worked to update the appearance of Timberland winter boots...
06.12.2023 362
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning