Converse, a US-controlled clothing and footwear company Nike.Inc, has changed its CEO. The new head of Converse was the Italian Davide Grasso, who had worked in the company for about 20 years. He succeeded Jim Calhoun. There have been other staff shifts at the company: Greg Hoffman, vice president of Global Brand Creative and Experience, has been appointed marketing director, and Michael Spillane, managing director of Nike footwear, will take over as president of product and merchandising.
Converse was founded in 1908 in the United States. In 1917, she began producing basketball shoes. Converse's Chuck Taylor All-Stars sneaker is the best-selling shoe in history. The brand is currently responsible for Nike.