The capital department store "Tsvetnoy" began the autumn season with the launch of an unusual advertising campaign, which was developed using artificial intelligence technology. The department store deliberately refused to use in advertising the shooting of models in the things presented in the Tsvetnoy collection.
“Instead of a traditional mise-en-scène, we invite you to a surrealistic space hidden behind a cyclorama, where every detail has absorbed a share of art and futurism,” ChatGPT described the idea of the campaign, reworking the statements of the author's team. “We keep the magic of the myth and mix it with augmented advertising reality, creating images that arouse surprise and admiration. Welcome to the future of fashion."
Stylist Lera Aguzarova and digital artist Anastasia Vladimirskaya (Onastya) were involved in the team of creators of the department store's new advertising campaign.
Experiments with artificial intelligence are a hallmark of the work of Onastya, who has collaborated with fashion brands Ushatava and Vereja, as well as Sovremennik Theater and others. The campaign was stylized by Lera Aguzarova, a personal celebrity stylist who previously worked on shoots for Cartier, Premiata, Harman Kardon, Nike, Adidas, Reebok, Puma and The Blueprint, Vogue, GQ, Tatler, Grazia.