In 2011, Ralf Ringer Will Grow Without “Intervention”
In Kemerovo, on March 5, the first branded shoe store Ralf Ringer will open in the city. A new outlet will occupy 64 sq. m in the shopping center "Greenwich".
Since 2011, the retailer managed to open two stores - in Moscow and Barnaul. Moreover, as they told Retailer.RU in Ralf Ringer, Barnaul became a strategically important object for the company, since the retailer had not previously worked in Altai.
“We are growing, we will grow in 2011 as well. But to grow evolutionarily, without “interventions” in one or another market. In the first half of 2011, branded retail sales will grow by 8 stores, including in new cities for us, for example, in Barnaul, ”commented on the development plans of the company.
Throughout 2011, the retailer plans to strengthen the position of branded retailers of the Ralf Ringer retail chain in Western Siberia. The next steps of the company will be the entrance to Novokuznetsk and the opening of new points in Novosibirsk.
In 2010, the company trading network was replenished with 12 stores. Now it includes 83 outlets, including 7 discount centers.
In Kemerovo, on March 5, the first branded shoe store Ralf Ringer will open in the city. A new outlet will occupy 64 sq. m in the shopping center "Greenwich".
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The most important question that concerns owners of shoe retail stores today is how to increase sales. If five years ago, one buyer purchased, on average, four pairs of shoes a year, today consumption, according to statistics, is only 1,8 pairs. However, according to forecasts by DISCOVERY Research Group, by 2023, consumption will increase to 2,9 pairs per year. Fashion has also changed, heels are almost a thing of the past, sports shoes are in demand, comfortable and wear. But you can’t only sell sneakers and ugg boots, especially since these very models are available in all stores in the country! What to do and how to understand what to buy in order to build up from competitors and attract buyers?
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For the FW 2020/21 season, the FASHIONSNOOPS.com trend bureau offers 3 fashionable themes for the men's shoe segment: TEMPEST, JETTISON, OUTRÉ. The style is radically different from each other: in the first there is a trend of multifunctionality of shoes, created in order to protect from any inclement weather, keeping the wearer's feet in comfort and dryness; in the second - a pronounced military aesthetics, emphasizing strength, quality and at the same time minimalism; the third theme is a classic, rethought and updated thanks to catchy and even elaborate elements and decor. In the first part of the article, SR expert Galina Kravchenko, director of the assortment department and head of trend analytics at FCG / FashionSnoops, talks in detail about the features and nuances of two topics - TEMPEST (Storm) and JETTISON (Reset).
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Retail Arithmetic
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