On September 3, the World of Children's Shoes company opened the third Kotofey brand store in the Ural capital. It is located in the Megapolis shopping center.
“Previously, customers visited our stores in the ParAhod shoe store and Yekaterininsky shopping center, but this was not convenient for everyone. With the opening of the new store, we became even closer to the customer, ”said Igor Dedyukhin, manager of Kotofey FM in Yekaterinburg.
In the shopping center Megapolis, at the time of the opening of Kotofey, the Antelope brand store was already presented. Both brands are the most popular among Ural consumers, as well as leaders in the production of high-quality children's shoes. However, store managers are not afraid of competition, on the contrary, they are sure that this tandem is able to attract more buyers, especially since there are no other branded children's shoe stores in Megapolis.
The manager of FM Antelope, Evgeny Kilinin, who has experience in sales in the Megapolis shopping center, noted that the opening of a company store is a plus. “Both Antelope and Kotofey have their own clients. Many buyers ask us: "Is there" Kotofey "?", And leave, having received a negative answer. Now this will not happen, since the buyer will be able to choose here and now, ”continues Evgeniy.
“When the store is alone, it does not have time to serve everyone. In this regard, I think we will work together, ”said Igor Dedyukhin, managing director of Kotofey FM.
The opening of the store was timed to the beginning of the new school year. In honor of this, Kotofey will hold an action until the end of September - each buyer is given a discount of 5% on any purchase.