On September 3, the World of Children's Shoes company opened the third Kotofey brand store in the Ural capital. It is located in the shopping center Megapolis.
“Previously, customers visited our stores in the ParAhod shoe store and Yekaterininsky shopping center, but this was not convenient for everyone. With the opening of the new store, we became even closer to the customer, ”said Igor Dedyukhin, manager of Kotofey FM in Yekaterinburg.
In the shopping center Megapolis, at the time of the opening of Kotofey, the Antelope brand store was already presented. Both brands are the most popular among Ural consumers, as well as leaders in the production of high-quality children's shoes. However, store managers are not afraid of competition, on the contrary, they are sure that this tandem is able to attract more buyers, especially since there are no other branded children's shoe stores in Megapolis.
The manager of FM Antilope Evgeny Kilinin, who has experience in sales at the Megapolis shopping center, noted that opening a company store is a plus. “The client, both with Antelope and Kotofey, has its own. Many buyers ask us: “Is there a“ Kotofey ”?”, And leave, having received a negative answer. Now this will not happen, as the buyer will be able to choose here and now, ”continues Eugene.
“When the store is alone, it does not have time to serve everyone. In this regard, I think we will work together, ”said Igor Dedyukhin, managing director of Kotofey FM.
The opening of the store was timed to the beginning of the new school year. In honor of this, Kotofey will hold an action until the end of September - each buyer is given a discount of 5% on any purchase.