The Italian luxury footwear brand Ballin has opened a store in GUM. The new space on the second floor of a historic department store in the center of Moscow, with an area of about 90 square meters, is decorated in the brand's characteristic aesthetics of modern minimalism, the interior is dominated by white and metal details.
In addition to the S / S 2014 collection, the boutique presents the exclusive “Ballin for Sochi 2014” line - a capsule collection of reptile leather boats in gold, silver and bronze colors, similar to Olympic medals.
The Ballin company was founded in 1945 by the brothers Guido and Giorgio Ballin (Guido e Giorgio Ballin), its head office is located in the city of Fiesso d'Artico, in the province of Venice. The brand is represented in 19 brand boutiques and approximately 400 luxury multi-brand stores in 35 countries. The GUM store will become the 15th Ballin point of sale in Russia, the largest market for the brand.