The Obuv.Com brand introduced an innovation in communication with customers - Selfie-mirrors. Every minute millions of active users post their photos to social networks with the hashtags #selfie #mirror. An analysis of indirect points of communication with customers showed that Obuv.com customers regularly use mirrors in the shopping area, take pictures and share pictures on social networks. This is how the idea came about to use mirrors as a tool for "communication" with customers.
Representatives of the brand tested several options - with the placement of the qr-code, participation in competitions, all kinds of wishes. The research resulted in SelfiePoint - LED backlit mirrors with #selfie and #obuvcom hashtags already posted. "SelfiePoint" is a kind of "Calltoaction" (call to action) - to take a fashion photo, mark your presence in the Obuv.Com store.
Recall that Obuv.Com is a federal chain of stores, the main direction of which is the sale of shoes and accessories at low prices.