Black Friday will come to Russia again
16.10.2014 5706

Black Friday will come to Russia again

In Russia for the second time there will be massive pre-holiday online sales called "Black Friday". Last year, a similar action was also held in RuNet. To do this, they created a special platform where the leading players of the online market (Ozon, Sapato, Otto, etc.) uploaded their offers.

This year "Black Friday" will stretch for 4 days: from 19.00 on November 27 to the end of the day on November 30. The online catalog will include more than 50 items with discounts from 000 to 20%.

The platform is preparing for aggregate traffic of at least 6-7 million people, with a one-time load on the site of up to 1,5 million people. The sale will take place both on the BlackFriday website and on the websites of the sellers themselves.

More than 200 Russian and foreign Internet sites have already announced their intention to take part in the sale. Among them, the majority of participants in the 2013 sale:,, Lamoda, Otto, Detsky Mir and others.

Recall that in 2013 the BlackFriday site went down immediately after the start of sales, and then it worked intermittently. A strange thing happened for a number of participants with discount prices: for some, the sale price of goods was higher than the average on Yandex.Market. The sale caused a wave of negativity in social networks. But this year, the organizers hope to avoid last year’s failures.

To this end, they developed and tested a new product-assortment policy designed to reduce the total number of product names and, due to this, increase the percentage of offers with “truly unprecedented discounts. Mechanisms were also created to protect buyers from unfair discounts.

In Russia for the second time there will be massive pre-holiday online sales called "Black Friday". Last year, a similar action was also held in RuNet. To do this, created a special ...

Latest News

Clarks to cut 150 more jobs

Due to growing losses, the British shoe manufacturer Clarks intends to reduce staff. A reduction of 150 office jobs is planned. Clarks closed 2023 positions in 103, writes...
24.06.2024 136

Expo Riva Schuh attracted more than 9000 visitors

In the Italian Riva del Garda, from June 15 to 18, the 101st exhibition of shoes, bags and accessories Expo Riva Schuh & Gardabags was held. The exhibition featured 1300 exhibitors from 40 countries (80% came from abroad). Event…
23.06.2024 184

Golden Goose postpones IPO

Permira-backed luxury sneaker company Golden Goose has decided to delay its IPO due to political uncertainty in Europe. The start of trading was supposed to take place on June 21, writes...
21.06.2024 416

EKONIKA launched an advertising campaign in support of its new collection

EKONIKA invited fashion influencer, founder of the Komisstore resale platform, fashionista and socialite Oksana Rim to the advertising campaign of its new Premium collection. “The union of strictness and relaxation,” this is how it describes...
21.06.2024 479

Camper x Sunnei created sneakers with symmetrical half-pairs

The Forone sneakers, created in collaboration between the Spanish shoe brand Camper and the Italian fashion brand for men and women Sunnei, are suitable for any…
20.06.2024 530
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning